Birch Juice

Written by Elina Fedotova, founder and CEO of Elina Organics
The beauty industry is constantly searching for new, active, botanical ingredients in order to create more effective, natural skin care products. Birch juice, which is also called birch sap or birch water, is becoming increasingly popular among skin care formulators because it is a great source of detoxifying, healing, hydrating, and nourishing phytonutrients. It also has a small molecular size, which makes it readily absorbed…

Wax Training: Red Flags and Key Traits to Look for in Proper Wax Education

Written by Deanna Derthick, International Educator for Depileve’s Waxing Company and Global Beauty Network
Proper waxing training is essential in delivering an efficient wax treatment while avoiding unnecessary pain, irritation, or injury to the client. Yet, far too often, aesthetic students do not receive adequate training and graduate from school with no idea what they are doing. It is very common for spas to hire outside training for staff because the staff never received proper training to work on…

The PH Balancing Act: Keeping Skin Youthful and Healthy

Written by Alissa de Jongh, ND, owner of Glacé Skin Therapy
Think back to basic chemistry and how exciting it was when the teacher passed around the litmus paper. Would it turn blue or red and what would it mean when the color did appear? That information was important back in school for getting good grades, but understanding it is even more important today, as it could mean the difference between healthy glowing skin or dull…

Witch Hazel (Hamamelis Virginia)

Written by Rachel Dupree
Witch hazel is a traditional, herbal remedy passed down from Native Americans. Used for hundreds of years, it originates from the extracts of the witch hazel plant. Both the bark and the leaves are highly astringent, though the bark is most often used. Most traditional, natural remedies are distilled from fresh leaves and young twigs and combined with around 14% alcohol as a carrier base.…
MOISTURIZINGProducts that are moisturizing in nature are geared towards improving dry skin by decreasing water loss. Dry skin lacks oil and does not produce enough lipid cells on its own. Moisturizing products help trap the skin’s natural oils and lipids, preventing water loss and locking in moisture. Dry skin is a specific skin type that benefits from the use of moisturizing products. HYDRATINGHydrating products aim…

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