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As a spa professional, you want to provide the best possible treatment for your clients. Providing the best treatment is reliant on 50 percent technique and 50 percent product. In aesthetic or massage therapy school, often the emphasis is put more on learning the right technique and less about teaching the basics of natural ingredients and how to select quality products for your business. In turn, once you complete your studies you are left to learn about products from independent research and through suppliers. Unfortunately, the information skin care companies provide to you can in some cases be based on false claims the company is making to sell their product.
How many times throughout the week do we use the expression “the girls at work”? Dozens and dozens, I’m sure. “The girls at work said this,” “I went to lunch with the girls from work,” “The girls at work want to have a bridal shower for me,” and so on. All of my family and non-work friends know that I work in an all-women environment. Most of us in the spa business do. It is simply the nature of the beast that a great number of aestheticians, hair removal specialists, massage therapists, make-up artists, and other beauty professionals are women.
They say, “Diamonds are a girls best friend”. In my personal opinion I have to disagree. I truly think frequent PROMOTIONS, free samples, special events, and monthly specials really create excitement in our salons and spas! When Filene’s Basement department store in Chicago has a sale…the shoppers are actually waiting and beating the doors down to be the first ones to get in. It’s a sight to see. Who doesn’t love a sale? It doesn’t matter if you have a skin center, nail salon, or spa. You don’t even have to own the business to practice this phenomenal idea.