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1. Provide Google with pages of industry relevant text: If Google were a spider that crawls the Internet, then the words on your website are the strands its eight cyber-legs crawl upon and memorize. The more pages of text you provide, the more you increase the chances that someone searching on Google will be shown your website in their search.
2. Quickly tell Google what your webpage is all about: Every webpage has a "Title Tag." One sentence of text displayed at the very top of your computer screen. An example is if you log onto WallStreetJournal.com, at the top of your screen you will see the text "Business News & Financial News - The Wall Street Journal" It is a great title tag as it answers the "what will you find on this webpage?" question. Make each of your title tags unique to their page.
3. Exchange links with skin care related sites for higher Google ranking: This is a hard process to do. You have to find relevant websites to trade links with, then you must contact them, and then you have to put their link on your site and vice versa. It is very time consuming. Which is exactly why Google gives you a higher ranking because they know it is not easy!
4. Tell potential customers what you want them to do on every page of your website: It is amazing how much people respond when they are told what to do. Generally for skin care practitioners, you want people to schedule an appointment. Encourage this by making sure that every single page of your web site has your contact information prominently displayed. Also, include a motivating personalized call to action on the page, like "Contact us today for beautiful skin at 555-555-5555."