Credentialing your practice is incredibly important to practice growth and long-term success. You want name recognition within the community and for this name and your spa to become synonymous with not only safety in today’s world but for excellence in treatments as well. Credentialing your practice will build confidence amongst clients and meeting their expectations will build client loyalty. How you present and credential yourself is incredibly important. Your messaging must be consistent for your clients to feel this reassurance. Here are 10 ways your staff can build and strengthen brand awareness of your spa’s credentials and keep clients coming back.

Jay A. Shorr, BA, MBM-C, CAC I-XIV is the founder and managing partner of Shorr Solutions, a Florida-based medical practice consulting firm assisting practices with their operational, administrative, and financial health. He served as the vice president of operations and practice administrator for a leading board-certified dermatologist and cosmetic surgeon and held partnerships in two leading South Florida plastic surgery centers. Shorr has served as a professional motivational speaker for nearly a dozen industry organizations. He is a certified medical business manager (CMBM) from Florida Atlantic University, a certified aesthetic consultant (Levels I-XIV) at The Aesthetic Show and The Aesthetic Academy, and a member of The Aesthetic Show’s 2019 Scientific Advisory Board.

Mara Shorr, BS, CAC II-XIV, is a partner and vice president of marketing and business development for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients. She is a Level II through XIV certified aesthetic consultant utilizing knowledge and skills from her previous positions in marketing for two separate leading dermatology, cosmetic, and plastic surgery practices located in South Florida. Focusing on both internal and client strategies in traditional and new media, she is a public speaker and has written for several industry publications.

Rob Deters is the Business Development Manager at Shorr Solutions. Having previously worked as an administrator at a large family practice outside of Boston, Rob has first-hand experience on running a busy physician-owned medical spa. This unique perspective makes him an invaluable asset to all of our clients. In his free time, Rob can be found cruising the waters of Cape Cod or hiking in the woods near his Massachusetts home.