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"It accentuates beautiful features."
Juliana Childress

"I can enhance what the person already has with a stroke of a brush and a bit of color."
Cheryl Goodheim

"It expresses my creativity."
Bianca Bishop

"It is helpful in concealing problem areas."
Jamilah Allwood

"Makeup is an instant face lift."
Noreen Young

"It washes off, so you can try all kinds of different looks with lipstick and eye shadow without commitment."
Julia Avery

"Who doesn't love makeup? It took me a while... as a skin care freak, makeup was often the least of my focuses. But they are the perfect partner!"
Michelle D'Allaird

"It makes you feel special and ready to greet the world!"
Norma Garza Guillen

"I love how makeup is so empowering."
Jeanette Netherland

"Protects me with the SPF built right into my foundation!"
Wendy Reiter

"I love anything, well almost anything, that helps a person feel confident. Despite the fact that some people argue that makeup and all things beauty are shallow, the fact is, you have to manage your body and appearance with the same gusto that you manage building and developing your character. I'm all for feeling good."
M. "Blush" Sutton

"After a cup of tea, I look forward to 20 minutes of creativity with makeup. Once I am done, I feel confident, empowered in my femininity."
Karen Ricardo

"Makeup allows me to highlight my features."
Cori McCorkle

"Makeup expresses the beauty within and then shares it with the world."
Ricci

"It increases the possibility of retail revenue!"
Brow Boss

"I love being able to bring out the beauty in everyone. The beauty that sometimes they don't know is there and what a pleasure it is to get to show them."
Nanette Johansen

"Because it magnifies the beauty that is already present! It helps define our attributes and minimize our not so loved facial features."
Tamie Fowler

"Because it makes such an amazing impact on the client's feelings about themselves. In a matter of minutes, I can make my client smile from the inside of her heart when she looks into the mirror. It never gets old when I see the look of her appreciation at her reflection."
Shelley Hess

"Makeup is a confidence builder."
Jill Glaser

"One of my favorite things about makeup is the ability to transform!"
Leah Lynch

"The transformation is what does it for me. Especially when the client doesn't normally wear makeup."
Kelly Bonner