In this video, I will share with you why a daily cleanser is the fundamental building block to any skincare routine. Using GM Revolution’s Signature Cleanser, you will learn what key ingredients go into a quality cleanser along with how to best optimize its use.

My name is Michael McGuire, CEO of GM Revolution. With a background in mechanical engineering, entrepreneurship, and growing up in the skincare industry, I was certainly unlike most men. Having a detailed skincare routine by the time I was nine years old, I had no idea that I was in the vast minority. It was not until I moved away to college that I saw how poorly most men take care of their skin. Since then, I have been on a personal mission to normalize men taking care of their skin.

With this mission in mind, I took my years of personal experience to start GM Revolution, a professional men’s luxury skincare line. Our mission at GM Revolution is to introduce men to the concept of skin health while empowering them to be positive agents of change in their communities. I cannot wait to talk with you about what we are doing to shape the future of men’s skincare and hear all of your thoughts as well. Finally, for all of you who are reading this, I challenge you to Be the Revolution!