This classroom originally appeared in the 2020 Summit of Aethetics. Calculating Fixed & Variable Spa Expenses Learn about calculating fixed and variable expenses and factoring in big purchases into the equation. When spa owners know what their total expenses are, and the profit they want to pull, setting price levels becomes easy. Since the pandemic has caused the cost of business to change, it is…

This classroom originally appeared in the 2020 Summit of Aethetics. Importance of Client Loyalty Recruiting new clients is expensive and requires intense, focused marketing effort. Keeping existing clients is easier, much less expensive, and pays huge dividends. Client loyalty should be a top priority for a spa. This webinar will provide insights into the importance of client loyalty. Treating clients like gold has its rewards.…

This classroom originally appeared in the 2020 Summit of Aethetics. What Men Want: 7 Pearls to Grow Your Spa Climb aboard a global niche market that is growing at a compounded annual rate of 5.4% and is projected to reach $166 billion in 2022 – the men’s personal care market. For even more profit potential, cater to the LGBTQ market. Do not miss out on…

This classroom originally appeared in the 2020 Summit of Aethetics. Creating Virtual Beauty Clientele Never get caught without an income or clients ever again. Virtual consultations and clients are not just for the future anymore. In this webinar, learn how to create online clientele and how to keep them forever. If a skin care professional has a phone, they can generate the income and clients…

This classroom originally appeared in the 2020 Summit of Aethetics. Strategic Exit Planning for Spa Professionals During this strategic session, this webinar will discuss the tools and techniques needed to plan for operating a successful spa practice and planning for an exit into retirement. Richard Merrill is an award-winning beauty industry expert specializing in salon and spa sales and marketing with over 15 year of…