This classroom originally appeared in the 2020 Summit of Aethetics.

What Men Want: 7 Pearls to Grow Your Spa

Climb aboard a global niche market that is growing at a compounded annual rate of 5.4% and is projected to reach $166 billion in 2022 – the men’s personal care market. For even more profit potential, cater to the LGBTQ market. Do not miss out on these incredible growth opportunities for the spa and its bottom-line.

Internationally recognized aesthetic business development expert Cheryl Whitman is the founder and CEO of Beautiful Forever Consulting. She is a sought-after speaker and industry marketing specialist. With her seasoned team of professionals at Beautiful Forever, Whitman assists physicians and medical spas in creating new profit centers, developing profitable private label product lines, ghost writing articles and eBooks, and identifying and executing new business strategies aimed at improving their bottom line. A celebrated author, Whitman’s “Aesthetic Medical Success System,” a turnkey educational system, has assisted clients in opening or jumpstarting their current businesses. Her second book, “Beautifully Profitable, Forever Profitable,” provides solid, practical information on how to create, launch, and grow successful aesthetic medical practices and related businesses.