This classroom originally appeared in the 2020 Summit of Aethetics.

Boosting the Bottom Line: How to Create a Sales Culture in the Spa

The COVID-19 pandemic and lockdowns demonstrated the fundamental role of a consistent spa retail business as a key element for spa survival and profitability. This inspiring webinar objectively assess the spa environment through targeted criteria and shares tips on how to create an encouraging, purchasing environment for clients, long before staff retail training. Discover how to create the essential laying ground for successful retail sales and a profitable future.

Founder of The SPAcialist (@the_spacialist_pro) unbiased spa reviews, sales techniques coach, and skin expert, Alice Pichery has been in the spa industry for 13 years. Born and trained in France as a licensed aesthetician and massage therapist on a wide variety of techniques, she traveled the world and expanded her spa and wellness culture before settling in Miami, Florida for the last seven years. Acknowledged in the industry as a savvy cosmetics educator and spa trainer, Pichery is an author who offers high expertise on subsequently developing spas retail profits, with techniques successfully applied and demonstrated through aesthetician and spa retail manager positions (brands such as l'Occitane en Provence, Shiseido, Sisley, Sothys) – training on hands-on and sales techniques and property Carillon Miami Beach as a training and retail manager, overachieving results.