This classroom originally appeared in the 2020 Summit of Aethetics.

Product Perception: Ingredients, pH Balance, and Clean Cosmetics

With so many products on the market, it becomes increasingly difficult to differentiate what products are best to use and recommend when it comes to caring for clients’ skin. Understanding pH balance and ingredients is key in making an informed decision for the treatment room and the recommendation for homecare. This class is intended to point skin care professionals in the right direction in determining whether a product is effective or not. Having a clear understanding between science and sales is of utmost importance in making the right product choice.

Gina Marie McGuire has over 30 years of experience in the skin care industry and has been educating professionals and consumers for the majority of her career. She feels strongly that when treating skin from the health standpoint, one can achieve remarkable results. McGuire brings a wealth of information to the industry, as she has extensive experience in retail, manufacturing, wholesaling, public speaking, educating, marketing, and skin therapy treatments. She is considered a leading expert in the skin care field and has a strong desire to share her wealth of knowledge in the advancement of the beauty industry. As a result of her leadership, McGuire was nominated for the 2019 Aestheticians’ Choice Award for Brand Educator and has been featured several times in professional skin magazines.