Power Player  

A lot can be told about a company based on how they handle challenges. The world shut down when the pandemic hit, but Michael Pugliese and the Circadia team never stopped working for their accounts. 

Seeing undisturbed products on shelves, Pugliese had an idea. He grabbed a bag and started assembling what became the lifeline to their aestheticians’ income during the height of the 2020 COVID-19 pandemic. At Circadia, the at-home facial kits were born. Not only were they offered complimentary, but they were also shipped directly to clients’ homes, at Circadia’s expense. Circadia’s commitment to helping support aestheticians, even when the rest of the world shut down, was proven yet again through their generosity. 

The kits took off like wildfire, and as fast as Circadia could make them, they were shipped out with orders for other best-selling products like the Vitamin C Reversal Serum and Micro-Exfoliating Honey Cleanser.  

The entire Circadia line is based on harnessing the power of the body’s circadian rhythm. It is a wellness line with generations of research and innovation behind it, supporting the body’s natural ability to repair during evening rest and optimize protection during the day. They manufacture all their products in-house in the United States, which has been a competitive advantage not only during the pandemic but also with quality control, innovation, and direct oversight.  

While Circadia prides themselves on their powerhouse products and generous education, their customer service, collaboration, and commitment to their accounts set them apart. Meeting demands and exceeding expectations is normal for the Pennsylvania-based company, and they truly believe collaboration-over-competition is the way to do business. As a result, Circadia has partnered with companies like HydraFacial and Rezenerate, charting new territory and creating synergies the industry has never seen before. Aestheticians who work with Circadia quickly find out how much value the line brings to their treatment room. 

Circadia can be found in 36 countries around the world, and through their innovative partnership with Hydrafacial, they have their potent and powerful boosters in 60 countries and counting.  

 “The education, support, and brand prestige are top-notch. Michael and his team always show up for aestheticians.” -Lori Crete, founder of Beauty Biz Club