Most people find themselves wishing they had more hours in the day. Even though everyone gets the same 86,400 seconds per day, it seems that some people get more done in that time than others. The secret, while simple, is not easy – it is in the way one utilizes their time. Effective time management makes all the difference. Time management is the way we plan, organize, and use our time to do different things. It’s about working smarter, not harder, to accomplish more in less time. Effective time management, especially when the crunch is on and the pressure to get things done intense, offers several benefits. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Internationally recognized aesthetic business development expert Cheryl Whitman is the founder and CEO of Beautiful Forever Consulting. She is a sought-after speaker and industry marketing specialist. With her seasoned team of professionals at Beautiful Forever, Whitman assists physicians and medical spas in creating new profit centers, developing profitable private label product lines, ghost writing articles and eBooks, and identifying and executing new business strategies aimed at improving their bottom line. A celebrated author, Whitman’s “Aesthetic Medical Success System,” a turnkey educational system, has assisted clients in opening or jumpstarting their current businesses. Her second book, “Beautifully Profitable, Forever Profitable,” provides solid, practical information on how to create, launch, and grow successful aesthetic medical practices and related businesses. Want to read more? Subscribe to one of our monthly plans to continue reading this article.