With higher prices causing a reduction in discretionary income, clients are focusing more on their budgets. They are having to make tough decisions on wants versus needs. This makes it a challenging time to be in the aesthetics healthcare retail industry, but there are tools professionals can use to not only survive, but to create a competitive advantage. Effective project management is one such tool. Typical medical practices expanding to add a medical spa must have a retail knowledgeable team in place to execute this.  

Internationally recognized aesthetic business development expert Cheryl Whitman is the founder and CEO of Beautiful Forever Consulting. She is a sought-after speaker and industry marketing specialist. With her seasoned team of professionals at Beautiful Forever, Whitman assists physicians and medical spas in creating new profit centers, developing profitable private label product lines, ghost writing articles and eBooks, and identifying and executing new business strategies aimed at improving their bottom line. A celebrated author, Whitman’s “Aesthetic Medical Success System,” a turnkey educational system, has assisted clients in opening or jumpstarting their current businesses. Her second book, “Beautifully Profitable, Forever Profitable,” provides solid, practical information on how to create, launch, and grow successful aesthetic medical practices and related businesses.