2022 Monthly Columns Pathways Over Protocols: Customization & Aesthetic Practices What kind of facialist are you? As I sit here quietly typing away in the early morning, coffee in hand, I realize that there are skin care specialists that perform like sunrises and those that…
2022 Monthly Columns Inside the Treatment Room: Body Mechanics Professionals rely heavily on their body when working at a spa and treating clients. By ensuring their treatment rooms are set up for comfort, flow, and their body mechanics, professionals can prevent aches in the…
2022 Monthly Columns The Golden Experience: Navigating Negativity It can be frustrating to stay positive when dealing with negative client experiences. Professionals can apply steps to rise above the negativity on social media and other situations and show clients that they do not…
2022 Monthly Columns Digital Dollars: Getting the Most from Marketing Efforts In a press release dated January 14, 2022, Heraldkeepers stated, “The global medical spa market was valued at $11,063 million in 2017 and is expected to reach $27,566 million by 2025 at a compound annual…
2022 Monthly Columns Party Crasher: Trading Spa Parties for Retreats After discussing the overrated subjects of florals for springtime, upselling, and the absurdity of Instagram pretty skin care, this column focuses on all that have exceptional merit to be offered over overrated skin care trends.…