2022 Monthly Columns The Golden Experience: Selling Retail A fireproof formula on how to sell retail online and in-person can help professionals make additional profit and help their clients’ skin goals. Starting with the client consultation, explore what elements to touch upon that…
2022 Monthly Columns Quality Over Quantity: Determining Demographics & Lead Metrics New clients are the lifeblood of any medical spa practice. However, not all new clients are created equally in terms of their profit potential for your practice. To improve one’s ability to identify and recruit…
2022 Monthly Columns Fast-Forwarding on Florals: Spring Alternatives in the Spa “Florals, for spring… groundbreaking.” This iconic film scene from “The Devil Wears Prada” where Meryl Streep captivates the audience with her decisive, icy glare and clear sarcasm is brilliantly memorable. Spring is here, and clients…
2022 Monthly Columns Inside the Treatment Room: Sanitize & Sterilize Sanitation and sterilization are important aspects of clean and organized treatment rooms. From wiping down product containers to sticking to the instructions of cleaning products and wearing gloves, learn about the importance of these measures…
2022 Monthly Columns The Golden Experience: Standard Procedures To create a golden experience, professionals may want to put standard operating procedures in place to ensure a smooth-running business. Explore the reasons and recommendations for adding buffer time between clients and establishing policies that…