There are so many aspects of building a business or building clientele that are essential for success. Client care should be at the top of the priority list. After all, that is the entire foundation of the aesthetics industry. Clients come to a specific skin care professional for many reasons, whether it is because they appreciate certain unique added touches or enjoy the presence and personality of the spa itself. Whatever the reason, clients deserve to be cared for each and every visit.

EXPERIENCE IS EVERYTHING

Client care does not mean that clients have to experience an extravagant show each time they are in. Rather, it means making sure that the client feels appreciated every time they come through the door. After all, without clients there would be no business. Consistency is key for each visit. When a new client comes in, they should be given the best performance from their skin care professional, they should love their treatment, and rebook for another. But the effort to enhance their visit shouldn’t stop there. They decided to come back for a reason, and a big part of that is because they are expecting a stellar experience. It is the skin care professionals’ job to deliver that experience every time.

Andrea Gregaydis is a licensed aesthetician and international CIDESCO diplomat. She holds multiple additional licenses as a New York state instructor and nail technician, as well as certified laser technician. Gregaydis is the lead instructor at the Aesthetic Science Institute and has over 10 years of experience as a practitioner, team coordinator, and role model for hundreds of future skin care professionals. She is contributing author to top industry trade magazines, as well as a speaker at various aesthetics conferences across the United States. She is also a CIDESCO International Examiner.