As the year draws to a close, it’s natural skin professionals to reflect on the past twelve months. What is occupying our minds right now? Likely, it’s gratitude to our clients for their continued loyalty and of course, strategizing ways to attract new business in the year ahead. But let’s not forget that new business doesn’t just happen by chance – it grows when we strengthen relationships with both new and existing clients. How diverse are our client bases? Are we truly reaching the full spectrum of skin tones that make up our communities, or are we unintentionally overlooking the vast potential of melanin-rich skin? 

SHIFTING FOCUS 

According to global beauty market reports, a staggering 70% of the world’s population has melanin-rich skin. This isn’t just a statistic; it’s a wake-up call for us to examine whether our business practices and client care strategies are inclusive and representative of this reality. It’s time to shift our focus from simply serving clients to truly understanding and embracing the unique needs of those with melanin-rich skin. 

Charmaine Cooper, known as The Skin Theologian, is an award-winning international speaker, author, and educator with 28 years in the industry. Renowned for her passion and ability to connect with diverse audiences, she has trained skin professionals and educators globally for over 24 years. Cooper’s work emphasizes skin health equity and cultural intelligence, particularly for melanin-rich skin. A recipient of the 2024 Aestheticians’ Choice Award for favorite contributor and author of the acclaimed “No Compromise Black Skin Care Guide” series and “Melanin-Rich,” she continues to inspire through her international webinars, media engagements, and transformative workshops. Connect with her on Instagram @theskintheologian.