Justin Dotterweich, CEO of ExPürtise®, has previously held many consultative roles in the spa and wellness industry. A versatile sales leader that has created and implemented award-winning public relations campaigns while consistently accelerating company sales. He is an expert in training sales teams, solving business-critical problems, interacting with senior executives, and driving operational excellence. Dotterweich is passionate about educating and empowering consumers to make smarter, healthier choices. 800-294-1154, This email address is being protected from spambots. You need JavaScript enabled to view it., or expurtise.com

 1. In one word, describe yourself!

Positive

 2. Who is your role model and why?

Craig Groeschel. Craig has leveraged technology in ways others hadn’t imagined and hosts a leadership podcast once a month that always has great takeaways and relevant knowledge.

 3. What’s your personal mantra?

If you never think about the future, you will always be thinking about the past.

 4. What’s your biggest guilty pleasure?

Donuts…I love donuts

 5. How do you spend most of your time?

Thinking about the future of spa and the wellness industry.

 6. Favorite type of skin care product? Why?

Cleanser. You have to love your cleanser…It’s a product that you often use multiple times a day and a great cleanser gets your skin ready for the rest of your skincare regimen.

 7. What’s something most people don’t know about you?

I love digital learning! I constantly listen to podcasts and audio books whenever I can. I think they help me grow as a leader and I routinely share inspiring content with our management team.

 8. How would you describe your leadership style and how has it benefited you throughout your career?

Proactive and adaptive. We think this is the best approach to leadership. As a company, we plan 18-24 months out and try to anticipate upcoming needs/challenges. However, we’re not perfect. But our ability as a team to quickly react has allowed us to capitalize on shifting trends.

 9. What’s most important to your business: mission, core values, or vision? Why?

Mission. Our mission is to deliver the world’s most results-focused products with the purest ingredients possible. This is done by challenging the status quo at every step of the formulation process. We audit our raw ingredient suppliers and push the boundaries of traditional cosmetic chemistry, always striving for purity.

 10. What’s one characteristic you believe every leader should possess? Why?

A desire to learn. The marketplace changes faster than ever before. As a leader, you must embrace change and have a willingness to continually learn if you want to stay competitive. There are few things in any business that should remain static. Having a desire to keep learning and improving is necessary for the modern business to be successful.

 11. What are the biggest trends in the spa industry?

Ingredient knowledge. Consumers care about the details. Clients not only want to know what is in the products they use, but also the source of the ingredients. Are they sustainable? Ethically sourced? There is also a shift towards healthy living vs corrective treatments. Millennials want to live a healthy life, not wait until they are unhealthy to address their concerns. This is a huge opportunity for our industry to expand the services we offer and tailor services to younger clients.

 12. What is the biggest challenge facing the industry today?

Your story. Netflix and other on-demand services have trained your clients to binge. Consumers will devour your business’s content if it’s available, so you need to constantly produce new and exciting things to drive engagement. The words, pictures and videos you create help customers interact with your business and fuel advocacy for your brand. Even though you are a spa professional, you also need to be an expert marketer to succeed in the future.