Makeup enthusiasm is at an all-time high. I can barely keep up with the viral video tutorials by professionals, let alone those being made by younger individuals – sometimes under the age of 10! I must admit, my makeup routine is very minimal, so I take great interest in these videos. From contour to shading, and dramatic evening looks to light daytime looks, these videos…

Often overlooked when treating clients with acne is the emotional side of dealing with the condition. For youth, teasing and bullying often occurs. In some cases, this leads to depression, withdrawal, and even suicide. I have found that providing opportunities for clients to open up about the emotional element of acne creates an environment where they feel safe. Remember, it is not easy to gather…

Summer is drawing near, so clients should be drawing out the sunscreen. Proper client education on sun protection is essential. Remind clients that any activity in the sun requires adequate sun protection – from long trips to a quick lunch on the patio. Two common sunscreen mistakes are in frequency of application and using an adequate amount. Discuss with clients the importance of following the…

I recently had the wonderful opportunity to spend time in Miami, Florida. There I visited with professionals in the industry and took a look at the trends and services provided in this sunny city. The biggest discovery I made – Miami loves waxing! As we gear up for warmer weather everywhere, let’s explore some waxing basics and best practices. Waxing is the oldest form of…

This is a topic that is personal to me as I started noticing small dimples a few years ago. I keep myself in good shape but, as the years have passed, I feel as though my cellulite has gotten worse. I, just like many, began trying creams, oils, body wraps, drinks, laser treatments, and other types of services on the market. Though there is no…

Happy New Year! I know with all the amazing and positive professionals in our industry, everyone had a fantastic fourth quarter and joyful holiday season. The month of January is all about preparation. Start planning now for the year of trade shows. Visit DERMASCOPE.com for all of the 2018 dates and plan your trips early! New year, new treatments. How should we start, but with…

As I sit down to write my final letter of 2017, I have the opportunity to look back over this past year and, as always, it never ceases to amaze me how quickly the year went by. December – our final month of the year – is, historically, one of our industry’s most profitable times as the holidays are here. We all want to look…

There is a quote that states, “sometimes the hardest thing to wear…is our own skin.” The mirror is not always our best friend, how many body contouring clients feel this way? We need to take a deeper approach. not only into how we address clients, but in our techniques and treatment times to ensure we provide clients with the results they desire.

As an educator and consultant in the aesthetic industry for over a decade, I understand that one of the most common struggles for any business owner is maintaining revenue throughout slow seasons. The most common downtime for revenue we face is summer time sales. Keeping clients engaged with a healthy summer skin care routine that keeps them happy, as well as the staff’s schedule busy,…

Education is the golden key to success. Technology, products, and services are constantly changing in our industry. How are you ensuring that you are up-to-date with these changes? Whether you are a business owner, a new graduate, or a veteran in the field, continuing education is an important part of staying knowledgeable about what is currently trending. Keeping track of advancements in the industry is…

If you own your business, aesthetic equipment machinery is one of your vehicles to success. But, there are challenges. Not only are you facing the challenges of keeping up to date with the latest technology, but there are also state and federal regulations to follow and maintenance and repairs to consider. Where do you begin on creating multi-level schedules on maintenance, service, audit, education, and…