A pioneer in the field of silicones for personal care products, Shin-Etsu Silicones of America, Inc. recently announced the hiring of Marie Capozzi as a regional sales manager to expand the company’s presence at key accounts and accelerate growth in the personal care and cosmetics market.

Capozzi received her Bachelor of Science degree in biology from Fairleigh Dickinson University and has since cultivated a reputation as a tenacious business development leader with a broad background in cosmetic sales. Notably, she has developed key relationships with major accounts, while representing industry leaders such as Sensient Technologies Corp., Dow Corning Corp., and, most recently, EES Cosmetic Solutions. Capozzi will utilize Shin-Etsu’s extensive tool kit of innovative sensory solutions to enhance specialty products targeting the personal care, cosmetics, and hair care consumer.

Capozzi joins the SESA cosmetics team at their 14,000 sq. ft., state-of-the-art cosmetic application laboratory – strategically located in Paramus, New Jersey, which will allow her to be closer to many of its strategic customers based in New York and New Jersey. She will augment the sales team of Ginny Powell, An-li Quo, and Mike Gerlock to deliver innovative solutions to strategic customers in the personal care and cosmetics industry.

According to Capozzi, “My goal is to further advance SESA’s ability to go beyond basic cosmetic silicone solutions to offer formulators more innovative sensorial benefits across a wide variety of product applications for our key personal and hair care market accounts.”