Éminence Organic Skin Care was recently honored with the Innovate Award for Philanthropic Initiatives, as voted by the members of the International Spa Association (ISPA). Members of ISPA casted their votes for Éminence's "Forests for the Future" philanthropic initiative out of a pool of over 50 nominees. This initiative plants a tree for every Éminence retail product sold, resulting in over five million trees planted by Éminence and Éminence Spa Partners in just four years. By providing spa partners with monthly tree counts, spas promote their direct involvement with Forests For The Future, increasing customer loyalty and retail sales while giving back to the environment.