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NEXT STEP: SIGN UP FOR OUR INSURANCE PROGRAM THROUGH PPIB.
Since 1993, Professional Program Insurance Brokerage (PPIB) has been providing proprietary insurance programs available in all states. Whether your clients are looking for traditional services such as facials and body wraps or if they are looking for more cutting edge services like cellulite treatments and plasma fibroblast services, PPIB has you covered. How is PPIB different?
Most importantly, PPIB is innovative, responsive, and flexible so you can provide the outstanding service your customers expect.
Additional services:
Customized marketing brochures
Co-branded applications
Industry-specific forms, such as consents and after-care
Industry research and education
EDUCATIONAL RESOURCES
DERMASCOPE Magazine, founded by AIA, is the curator of all continuing education offered with an AIA membership. Whether it’s in print, online, video, or audio, DERMASCOPE’s mission is to provide to best continuing education to the skin care professional.
AIA members receive both a monthly print magazine, as well as access to DERMASCOPE Digital and its years of archives. Simply log onto dermascope.com to access your account information to ensure monthly delivery through USPS and your email inbox.
In addition to the monthly magazine, DERMASCOPE offers exclusive content on DERMASCOPE.com. Through weekly e-newsletters, AIA members stay up-to-date with monthly columns, videos, and online-exclusive articles.
Simply, The Exam, DERMASCOPE creates a monthly test based off the editorial content found in its monthly issue. Stay sharp an test your knowledge!
While all skin care professionals have access to attend DERMASCOPE’s live webinars, only AIA members have exclusive access to the library of on-demand content. Did you miss a live presentation? Catch the replay on DERMASCOPE.com.
Education isn’t just for print and digital anymore. Stay involved in the industry by listening to The Aesthetic Report, a podcast by DERMASCOPE. Available on Apple, Spotify, or wherever you listen to podcasts.
HUMAN RESOURCES
AIA’s list of human resources seems limitless. We’ve been building relationships with hundreds of educators throughout our 50 years; this allows members the privilege of their expertise. Do you have questions about a client with problematic skin or want more information about a specific facial chair? We can connect you with the right person or company.
The Membership Director is your contact for questions about your benefits or membership details. The membership director is responsible for AIA member services, including updating certificates and subscriber services for DERMASCOPE.
DERMASCOPE Magazine has inducted our grass roots educators as role models. This elite group of people is AIA’s Academy of Legends. The mission of the Academy of Legends is to uphold the leadership of our industry as mentors and role models for educating, empowering, and advancing our profession. Legend status is granted by the contribution and exemplary achievements he or she has made to our industry. Legend inductees are granted lifetime membership into AIA and are asked to continuously share their knowledge and passion with the Board of Directors and be accessible to the AIA membership-at-large.
The Board of Advisors are elected members who represent the skin care industry. The purpose of the Board of Advisors is to consult with the Board of Directors and offer them information from around the country. The Board of Advisors are also asked to serve as role models, mentors, and sources for information to the AIA community-at-large. During their term, they are asked to play an active role on the DERMASCOPE discussion forum and to write articles for DERMASCOPE Magazine.
The DERMASCOPE Ambassadors are the public relations and recruitment committee on behalf of the magazine and AIA. This extensive group of talented individuals consists of members of the industry’s educators, manufacturers, distributors, consultants, and spa owners. The role, much like the Board of Advisors, is to serve as mentors and resources to the community-at-large and to constantly be representatives and promoters of AIA and the aesthetic industry as a whole.
COMING SOON
- Professional skin care discounts- Business resources and discounts- Free consults on website, business, and spa- Discounts on industry events- Access and discounts to educational materials and books- State-approved CE classes- AIA scholarships
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MEET THE PRESENTER- Elizabeth Brasher
Elizabeth Brasher has been a licensed aesthetician since 2011 and has been practicing with a strive for advanced skin care education ever since. Brasher is the lead for Facelogic Spa of Murphy, Texas for the last three years. She continues to devote herself to helping her colleagues offering expert training, heading online aesthetics forums, and writing contributions to industry magazines. At the beginning of 2020, Brasher became DERMASCOPE Magazine’s lead in-house aesthetician.
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MEET THE PRESENTER- Savanna Boda
Savanna Boda paves the way for the new generation of aestheticians by utilizing social media for marketing and creating informational Instagram charts. Boda is a medical spa owner in Dallas, Texas who focuses on result-driven skin care and treatments. Boda is currently one of the in-house aestheticians for DERMASCOPE.
Top 10 Dermaplaning Questions
Your top dermaplaning questions answered. Join us as we dive into some of our most asked questions from technique to tools and everything in between.
Steffany Scahlnat has been with DermaplanePro, Inc. for 5 years and loves the skincare industry. She is passionate about making people feel their best. She recently received her aesthetician certificate through Redken and is so excited. With a background in medical she brings versatile knowledge to the company. When she is not working she enjoys being a mother to her daughter.
Creating Flawless Skin – A Guide to Clearing Minor Skin Irregularities™ (MSI)
The pursuit of flawless skin is an ongoing challenge for many of our clients. During this enriching educational session, you will be introduced to the wide variety of Minor Skin Irregularities™ (MSI) that you likely encounter daily on your clients, as a skin care therapist. We will demonstrate how rapidly and easily the LAMPROBE, a revolutionary device in the profession skin care field, treats these MSI – rapidly and non-invasively, in one treatment only.
With these LAMPROBE demonstrations, discover the satisfaction of clearing these Minor Skin Irregularities™ (MSI) which can include: Vascular MSI such as Cherry Angiomas, Spider Naevi, and Dilated Capillaries; Sebaceous MSI such as Cholesterol Deposits, Milia and Acne; as well as Hyperkeratinized MSI including Skin Tags, Fibromas, and Keratoses.
Beloved around the world by skin care therapists, the LAMPROBE can create significant new streams of revenue for your practice by enabling you to offer these highly in-demand MSI treatments, setting you apart in your market. LAMPROBE treatments can be easily incorporated with your existing services to help give your clients the flawless skin they deserve. Join us to learn more and expand your possibilities!
Intended Audience: For licensed skin care practitioners, skin clinic/spa/salon owners, esthetic school owners, teachers and students
Pina Lee is a CIDESCO trained medical aesthetician with a passion for skin and empowering those who share her passion. Over the last two decades, she is involved in many facets of the aesthetics industry including operating her own skin care practice, as well as teaching advanced esthetics courses at both private and public colleges. As the education director of Lamskin, Pina Lee will share with you the amazing capabilities of LAMPROBE and her experiences with this revolutionary device and its creator Hubert Lam.
Glenora Luz- Frayna is a highly experienced LAMPROBE trainer and educator. For the past 6 years, she has been training new LAMPROBERS on MSI techniques and treatments. With over 37 years of experience in the beauty and skin care industry, Glenora thrives on continuing educational studies in the esthetics field and is passionate about teaching others to enable their growth in the profession. Glenora will be conducting many of the LAMPROBE demonstrations exhibited.
MEET THE PRESENTER- Solenne Briand
Solenne Briand has been an accomplished international educator in the skin care industry for over eight years. Licensed in cosmetology in her homeland of France, she started her career with a prestigious Swiss and French skin care brand. Her passion to travel inspired her move to the United States three years ago. Since then, Briand has been traveling the continent offering comprehensive education. She is dedicated to share her knowledge of skin care and contribute to the growth of the spa industry.
New Paradigm Beauty Frequency: Lightforce Skin Savers (Part 3)
The beauty industry's future is without a doubt in frequency, but not in a conventional approach; Science and metaphysical laws meet here in the New Beauty Paradigm! Navigating our return to the treatment room means embodying a new way of living and curating our clients' rituals beyond treatment of the world we've created before. Join us as we explore the New Beauty Paradigm's integrations through energy healing, award-winning frequency-based skincare devices, and intention-focused treatment evolution.
In this three-part series, we will dive into conversations around combining light, crystals, frequency and movement to tune up your energetic connection to the future of the world of esthiology with ZAQ devices.
Emilee Fernandes is a leading educator and innovator in the aesthetics and spa education world. Through Jem, her educational academy, multiple spa locations, cooperate consulting positions, and over 16 years of exposure to spa culture, she has gained the wisdom, expertise and knowledge to lead and direct the future of the beauty industry; The future, she will say, is in frequency! Emilee is passionate about empowering other skin therapists to own their magic while coaching them through the incorporation of adopting a unique, collaborative, whole-body mindset. Her teachings and trainings are said to be inspiring, full of knowledge and refreshing from traditional approaches to post-graduate studies.
New Paradigm Beauty Frequency: Power Cleanse for Radiantly Pure Skin (Part 2)
New Paradigm Beauty Frequency: Crystal Skin Frequency (Part 1)
DMK Virtual Intro to Skin Revision 2020
This video is an introduction into the history of DMK, as well as our scientifically based theory and approach to skin revision.
If you are interested in working with DMK or learning more about our concept and treatments, visit https://www.dannemking.com/education/ . If you'd like to register for training, the Intro webinar is the first step to becoming a certified DMK skin therapist. Use code mentioned at the end of the video for $50 off your course registration.
Drew Coleman is the vice president of education and sales for DMK International. His professional passion is to help business owners maximize their potential by benchmarking and identifying growth opportunities. Coleman’s 17-year career has been dedicated to helping businesses grow. He loves the aesthetics industry because of the passionate business owners he works with every day.
Learn what makes LYCON Wax a market leader in hair removal
This presentation will provide a brief overview on all of LYCON’s products including pre/post, Hot wax and Strip as well as Retail products. Included in the presentation are demonstrations of an underarm wax, an eyebrow wax and an application clip of a leg wax using LYCON’s Lycotec White Strip wax.
Lindsay Miller, President of LYCON Wax USA
Basics of Total Body Waxing Online Course
Ever since Caronlab was founded over 40 years ago, improving the quality of education in the beauty industry has been an incredibly important goal. We want to play a role in training the next generation of beauty therapists in the waxing techniques and products that we have spent decades crafting. This year we launched our first online training course, Basics of Total Body Waxing. In this training, we give you the ultimate show & tell of our exceptional waxing techniques that will transform the way you wax. You will boost your confidence so you never doubt your waxing skills again, while you save money and time with these unique techniques. Enroll here and receive your $20USD discount!
This classroom originally appeared in the 2020 Summit of Aethetics.
Achieving Eyebrow Power
Eyebrow shaping is an important beauty technique that can transform a client’s face. Some prefer brows that are softly angled or have a high arch, while others want a straight brow, a rounded brow, or a curved brow. The choices are endless. The shape of the face is the most important consideration in eyebrow shaping while they can make the eyes appear larger, make the face look thinner, and provide an overall cleaner, more confident look. Get your brow pencils out and take notes.
Jaclyn Peresetsky is not only the owner of Skin Perfect Spas in Ohio and Florida, but she is a noted color expert, makeup artist, master aesthetician, permanent makeup instructor, author, and speaker. Her multiple books, cosmetic and skin care lines, and training courses allow other beauty professionals to learn and add more services combining art and science to become leading beauty experts. Her passion for education lead her to create a school for Advanced Esthetics and Color, opening in January of 2019 in Columbus, Ohio.
Strategic Exit Planning for Spa Professionals
During this strategic session, this webinar will discuss the tools and techniques needed to plan for operating a successful spa practice and planning for an exit into retirement.
Richard Merrill is an award-winning beauty industry expert specializing in salon and spa sales and marketing with over 15 year of experience. Licensed aesthetician, makeup artist, educator, and consultant, his experience in the industry is vast, making him a great resource for assisting to build a salon and spa business. For more information, visit richardmerrillconsulting.com
Calculating Fixed & Variable Spa Expenses
Learn about calculating fixed and variable expenses and factoring in big purchases into the equation. When spa owners know what their total expenses are, and the profit they want to pull, setting price levels becomes easy. Since the pandemic has caused the cost of business to change, it is a great time to run numbers and make sure skin care professionals are bringing in enough money. Drill the numbers down to the minute to easily calculate and ensure the business is on track.
René Serbon is an international skin expert. She started her education focusing on business studies (marketing) and then moved to aesthetics. She began studying in New Zealand and completed training in beauty therapy (called aesthetics in Canada and the United States), as well as electrolysis through the New Zealand Institute of Electrolysis and Beauty Therapy. Serbon sat for international exams and is a diplomat of both CIBTAC and CIDESCO. She completed post-graduate training in laser, IPL, and the Pastiche Method of Advanced Skin Analysis, for which Serbon was later an honoree as a Pastiche recognized educator. She also serves on the board of education for the International Association For Applied Corneotherapy. reneserbon.com
Creating Virtual Beauty Clientele
Never get caught without an income or clients ever again. Virtual consultations and clients are not just for the future anymore. In this webinar, learn how to create online clientele and how to keep them forever. If a skin care professional has a phone, they can generate the income and clients needed to reinvent their business.
Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer advocate known as “The Beauty Buster.” Condon was named InStyle Magazine’s “Best Eyebrow Shaper in New Jersey” and has worked with Ladies’ Home Journal, The New York Times, Success Magazine, Good Morning America, Cate Blanchet, Toni Colette, and Tea Leoni. Condon was featured in videos by Cosmo, Refinery29, Beauty Insider, and even Entertainment Tonight. Beauty Buster Organic Skin Care was created to target specific skin conditions and even contains luxury lip treatments with olive oil from her great grandfather’s town in Italy.
Cold Rolling 101
Discover the love of using cold rollers in the treatment room and retailing to clients. This webinar is going to break down how to use these versatile tools in the treatment room and how to turn that into a retail sale as well.
Kasey Boone has always had a passion for the beauty industry. After working as an aesthetician in the treatment room for over 14 years, she now has a passion to create fun, versatile tools that can be used in and out of the treatment room. These tools not only enhance client experience, but save aestheticians time, energy, and money. She has not only created these amazingly soft and easy-to-use towels, but also a wildly popular Glow Skincare Cold Roller and Mini Cold Roller. When Boone is not creating skin care tools or treating her clients, she is working with her Beauty Biz BFF, Lorena Ashmore, where they have a fun, unfiltered, and relatable podcast talking all things beauty and business to help uplift the aesthetic community and share their knowledge with beauty professionals all over the world.
An Eve Taylor Introduction
Trish Green, founder of Balnea Spa Products in 1992, has been an advocate and educator within the Esthetics and Spa industry for 28 years. Trish is an International speaker, educating aestheticians across the United States and Canada. As a CIDESCO aesthetician, a Homeopathic Practitioner and Internationally trained Aromatherapist, with a strong science background and training to include mental health, she specializes in a complete wellness approach for all women, with special interest in the wellness approach for managing the many aspects of the aging process.
Brazilian Waxing
Holly has over 12 years of hands on experience as an esthetician and over 7 years experience as a Global Waxing Trainer for Caronlab Australia. She brings with her a wealth of knowledge and vast experience in both male and female waxing and is eager to teach acclaimed techniques whilst bringing expertise and energy back into the waxing room.
Men’s Grooming: Facial Waxing
Acne; Deep Dive with Dr. Johnson
Ben Johnson, MD is a physician, inventor, and entrepreneur who has spent the last 25 years dedicated to solving some of the world’s most challenging skin and health conditions. He holds multiple patents related to skincare and wellness as a result of his unparalleled research and philosophies pertaining to the skin-body connection.
Dr. Johnson founded Osmosis Beauty with a revolutionary approach that is changing the direction of skin care away from excessive exfoliation and renewing the focus of dermal remodeling, barrier and DNA repair, and detoxification. He has found that the skin and body are capable of healing themselves with the proper tools and the removal of toxic influences.
CBD 101: The Product Knowledge Course from Color Up
Hosted by Emily Davis, LE, the Color Up Product Knowledge Course offers a complete look at the many benefits of incorporating CBD into a skincare practice. Davis is Color Up's President of Education, and she also owns and operates Stratum Aesthetics, both of which are based in Denver. During the course, Davis shares the story of how Color Up began when the three co-founders started using CBD to extend the life of their dog Kali, who had cancer. Davis then describes the award-winning products in Color Up’s Pro Line and how they work to Color Up your life.
Emily Davis, LE, is the President of Education for Color Up. Davis (pictured) joined the Color Up team in November 2018 after using the products in her skin care practice. Color Up is a cruelty-free, organic CBD company based in Denver.
Davis is a Denver native and the owner and operator of Stratum Aesthetics. She has been a practicing Licensed Esthetician in Denver for 14 years. As the resident esthetician at the Color Up Wellness Center, Davis offers a full range of skincare services from CBD Facials to Spray Tanning to Brow Rehab.
Le Mieux Cosmetics
Janel Luu, CEO and Formulator of Le Mieux Cosmetics and PurErb, gives a brief introduction to the philosophy behind the brand and the secret behind her customized formulations.
CEO and Formulator of Le Mieux Cosmetics and PurErb, Janel Luu has over 36 years’ experience in the beauty industry as an educator, researcher, and formulator. She has taught over 38,000 skincare professionals and physicians on topics ranging from the latest anti-aging cellular technology to centuries-old Meridian gua sha techniques.
Why GINAMARIE?
Learn more about GINAMARIE as a company and a brand. Discover what we have to offer you and your clients. This presentation will take you through the options of what a wholesale partnership looks like with GINAMARIE. We offer the full package: holistic skincare, clean cosmetics, advanced education, all with exceptional customer service.
Gina Marie McGuire President, CEO of GINAMARIE Products and Licensed Esthetician Gina Marie has over 30 years of experience in the skincare industry and has been educating professionals and consumers for the majority of her career. She feels strongly that when treating skin from the health standpoint one can achieve remarkable results. Gina Marie brings a wealth of information to the industry as she has extensive experience in retail, manufacturing, wholesaling, public speaking, educating, marketing, and skin therapy treatments. She is considered a leading expert in the skincare field and has a strong desire to share her wealth of knowledge in the advancement of the beauty industry. As a result of her leadership, Gina Marie was nominated for the 2019 Aestheticians’ Choice Award for Brand Educator and has been featured several times in professional skin magazines.
GINAMARIE - A Holistic Skincare Line
Discover how holistic skincare products and advanced skin therapy treatments can improve and heal skin from within. This presentation will cover what a daily skincare routine should entail in order to meet the requirements of skin as an organ. We will also discuss the benefits of antioxidant ingredients.
Kathleen Carney, Founder and Formulator for Skin Blends LLC, a Licensed Esthetician and Esthetic Instructor, has a degree in Education from Wayne State College in Nebraska and attended Graduate school at the University of Arizona. Kathleen’s passion continues to be helping estheticians keep loyal clientele and be profitable doing what they love. Ms. Carney heads the Advanced Skin Care Training Academy (ASCTA) in Nixa MO. Skin Blends also manufactures Agape Beauty Makeup, Lashes LTD, Agape Pure Wax, Men’s Blends, Refectocil, and Tweezerman – making Skin Blends a one stop shop for everything esthetics.
MEET THE PRESENTER - Lydia Sarfati!
Lydia Sarfati is a master aesthetician and the founder and CEO of Repêchage. Sarfati is an international industry leader and the developer of the world-renowned Repêchage Four-Layer Facial. She oversees a 50,000-square-foot, ISO 9001:2015 certified manufacturing, research, development, and training facility in Secaucus, New Jersey. Sarfati appears nationally and internationally at aesthetic tradeshows and attends and conducts overseas conferences in Asia, Europe, the Middle East, Central America, and South Africa. She has produced 17 step-by-step instructional videos, as well as published “The Repêchage® Book of Skincare Science & Protocols,” a compendium of skin conditions, skinc are and body treatments, and medical aesthetics, including pre- and post-operative care protocols. She was also a contributing author to the “Milady Standard Esthetics: Fundamentals, Twelfth Edition,” and authored “Success At Your Fingertips: How to Succeed in the Skin Care Business,” a guide to creating a successful skin care business. All Repêchage professional products and treatments are made in the United States from sustainably harvested seaweed from the coast of Maine and are sold in over 45 countries worldwide. repechage.com or pro.repechage.com
MEET THE PRESENTERS- Morrisa Morin
Morrisa Morin is a medical aesthetician and laser technician with a degree in education. She has been in the space for over 10 years working under a surgeon, in cosmetic dentistry, a high-end medical spa, and having her own aesthetic suite. In addition to this, she is a personal trainer and group fitness instructor. She has a passion for educating and helping others in their health and wellness starting from the inside and out.
Austin Podowski
Austin Podowski serves as chairman of AJMP Holdings, a diverse healthcare and entertainment portfolio company with majority stake in several healthcare-based medical technology companies. As CEO of Synergy MedSales, he directs market strategy, distribution, M&A, and funding. After an early exit from digital marketing, retail, and dental supply companies, Podowski has spent the last decade in medical technology acting as a proven zipline of efficacious technology to the medical aesthetic and cosmetic surgery industry.
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MEET THE PRESENTER - Metaxia Dalikas!
Metaxia Dalikas is internationally recognized for her expertise in advanced aesthetic treatments, education, and chemical peel formulation. She has worked side-by-side with world-renowned dermatologists and chemists over many years to assemble her extraordinary wealth of clinical skin care knowledge. Her knowledge of skin care distribution and training, as well as chemical peels, waxing, and product formulation, has made Dalikas an essential component in Lira Clinical’s success. Having over 30 years of experience in the medical and professional aesthetic treatment industry, she opened a successful chain of professional, aesthetics supply houses and advanced training centers more than a decade ago.
Trendy Treatments & Technologies in Aesthetics to Boost Your Business
This webinar will delve into discussing some of the hottest treatments and technologies to maximize efficacy and advance a skin care professional’s client protocol experience. Tune in with LIVE, onsite coverage of the top technologies available in aesthetics. Register now!
MEET THE PRESENTERS - Austin Podowski, Morrisa Morin, and Nick Zmuda!
As President, Nick specializes in business and growth strategy with targeted expertise in technology and industry advancement.
Get on the guest list!
The 5 Cs to Building and Sustaining a Skin Care Business In An Unprecedented Time
In today’s unprecedented business and life climate everyone is beginning again. It has never been more important to have a plan and to be agile and able to adjust one’s business quickly. Skin care professionals must prepare to evolve.Whether a solo aesthetician or a spa business owner employing a staff, the 5 C’s to building and sustaining a business are most important. Clarity, creativity, courage, confidence, and compassion.
Join Megan Di Martino, a pioneer in the clinical medical spa industry, who has developed two result-oriented skin care product lines and owner of a luxury day and medical spa. Di Martino will delve into what skin care professionals can learn from the 5 C’s of business to build and sustain their business during an economic downturn and personal challenges.
MEET THE PRESENTER - MEGAN DIMARTINO!
Megan Di Martino is a lifelong creator of beauty, beginning her career in the fashion-beauty industries during the early 70’s in New York City. For over the last 25 years Di Martino has been one of the pioneers in result-oriented medical-grade skin care. She has built two skin care lines, Glycolique and Novita Spa Clinical products. In 2005, she opened her award winning “Hybrid Concept,” the Novita Spa and Medical Rejuvenation Clinic. It combines luxury spa services, clinical medical spa and regenerative stem cell wellness and aesthetic treatments. Recently she published her first book, “Hope and Possibilities Just Over the Horizon. It’s Never Too Early or Too Late to Create the Life of Your Dreams.” Today her passion and purpose is to help others to identify their passion and then actualize their dreams and goals through her consulting, training, and coaching programs.
Kick Starter Marketing: Getting Your Business Out There
Join Jay Shorr and Mara Shorr to discuss how to kickstart marketing in today’s climate. This webinar will discuss how to create content in a way that makes spa practices more efficient, content ideas that make sense in today’s world, major shifts in business strategy, and what is now recognized as taboo in the spa world.
MEET THE PRESENTERS - JAY SHORR AND MARA SHORR!
Jay A. Shorr, BA, MBM-C, CAC I-XIV is the founder and managing partner of Shorr Solutions, a Florida-based medical practice consulting firm assisting practices with their operational, administrative, and financial health. He served as the vice president of operations and practice administrator for a leading board-certified dermatologist and cosmetic surgeon and held partnerships in two leading South Florida plastic surgery centers. Shorr has served as a professional motivational speaker for nearly a dozen industry organizations. He is a certified medical business manager (CMBM) from Florida Atlantic University, a certified aesthetic consultant (Levels I-XIV) at The Aesthetic Show and The Aesthetic Academy, and a member of The Aesthetic Show’s 2019 Scientific Advisory Board.
Mara Shorr, BS, CAC II-XIV, is a partner and vice president of marketing and business development for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients. She is a Level II through XIV certified aesthetic consultant utilizing knowledge and skills from her previous positions in marketing for two separate leading dermatology, cosmetic, and plastic surgery practices located in South Florida. Focusing on both internal and client strategies in traditional and new media, she is a public speaker and has written for a number of industry publications.
Pigmentation: Disorders, Causes, and Treatments
Hyperpigmentation is a complicated condition faced by many skin care professionals and consumers alike. This presentation will explore the mechanisms of melanin formation and melanocyte function, as well as associated states of hypo and hyperpigmentation. Learn why the enzymes tyrosinase, phenylalanine oxidase, and newly discovered lightening mechanisms such as melanosome transfer (MIT) and melanin stimulating hormones (MSH) inhibitors are key components in melanin formation.
MEET THE PRESENTER - MICHAEL PUGLIESE
Michael Q. Pugliese, BS, LE is an informed educator, writer, and asset to the skin care industry and the third-generation CEO of Circadia by Dr. Pugliese in 2006. His dedication and leadership to the brand has grown to achieve international recognition and distribution worldwide. This global expansion has created a skin care regimen for every skin type in the world. Pugliese’s compelling lectures honors the tenets of modern skin science discovered originally by his grandfather. By following in his grandfather’s footsteps, he has been driven to deliver a clear message on skin care to all his clients and fellow educators in the industry. In addition to the success in the skin care line, Circadia also has the first physician formulated pillowcase. This is formulated to work in harmony with the body’s natural circadian rhythms which protect from environmental damage, while focusing on skin repair during evenings rest.
The Mechanics of Male Intimate Sugaring
Watch the Sugar Queen and global authority on body sugaring hair removal, Lina Kennedy, perform a live demonstration of a male intimate service. Learn how to properly remove hair from male clients in their most sensitive areas. This demonstration will cover intimate sugaring, including the complete male genital area, inner cheeks, and anus.
In this webinar, you will learn how to provide your male clients with the most comfortable service possible, including learning how to properly hold the skin, professionally asking a client to stretch for hair removal accuracy, and comfortability. This webinar will also examine how to prevent unnecessary discomfort and bruising, as well as how to avoid hair breakage that leads to ingrown hairs.
MEET THE PRESENTER - LINA KENNEDY!
As the founder and president of Alexandria Professional, the global authority in body sugaring hair removal, Lina Kennedy has spent the last three decades immersed in the beauty business. She is an entrepreneur, inventor, teacher, and recognized beauty industry innovator, having developed and pioneered a proprietary sugaring process for the removal of unwanted hair. Alexandria Professional is taught in beauty schools worldwide and has distributions in over 30 countries. Lina Kennedy’s critically acclaimed autobiography, “The Sugar Queen”, is described as “a must-read story of courage and determination” that chronicles her life from small town upbringing to multi-million-dollar empire.
Ayurveda for AestheticiansAyurveda is well established as one of the top spa trends and its principles continue to inspire innovative, holistic approaches to beauty and the spa world. This webinar will breakdown Ayurveda starting at its roots all the way to its five main principles that apply to skin care and spa modalities. Discover why this ancient science is more relevant now more than ever. Learn how Ayurveda can influence and help bring balance to a spa practice.
Melanie and Robert Sachs pioneered the introduction of Ayurveda to the spa and beauty industry. They are authors of “Ayurvedic Beauty Care” and “Ayurvedic Spa,” both texts considered standard for the spa industry worldwide. For the last 25 years they have been co-owners of Diamond Way Ayurveda, international spa trainers, product and equipment designers, professional magazine contributors, and DVD makers. The Sachs are both massage professionals with years of experience in teaching many forms of ancient Ayurvedic spa therapies for the modern world.
MEET THE PRESENTER - Danné Montague-King!
Danné Montague-King is the founder of DMK and a pioneer in the skin care industry. Montague-King has seen the depths of depression associated with poorly functioning skin. In fact, his everlasting passion was born from his dissatisfaction with his own acne as a teenager. Not understanding the condition completely, and after failed attempts from top United States dermatologists to cure his acne, Montague-King took things into his own hands and became his own guinea pig. A string of breakthroughs, trials, tribulations, and many travels would follow, until he found his first true breakthrough in the 1960s involving vitamin C therapy. That is all it took to spark what would be decades of developing successful treatments and products that would combine to form the iconic brand that is DMK – sold in 30 countries worldwide.
We’re halfway done with 2020, but it’s not too late to get back on track and crush those goals.Learn how to set goals and crush them! This is an interactive webinar, so bring your pen and paper and together we’ll create a clear, measurable goal. Learn to chart how to crush that goal and repeat the process for creating a better business. Get get past just writing a goal and move towards accomplishing it. Clarity, habits, and beliefs are the three keys to crushing goals.
Presented by Lora Condon, Licensed Aesthetician
Lora Condon, L.E. is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer advocate known as “The Beauty Buster.” InStyle Magazine’s “Best Eyebrow Shaper in New Jersey,” she has worked with Ladies’ Home Journal, The New York Times, Success Magazine, Good Morning America, Cate Blanchet, Toni Colette, and Tea Leoni. Condon was featured in videos by Cosmo, Refinery29, Beauty Insider, and even Entertainment Tonight. Beauty Buster Organic Skin Care was created to target specific skin conditions and even contains luxury lip treatments with olive oil from Condon’s great-grandfather’s town in Italy.
This webinar will help skin care professionals understand the causes and solutions for different types of hyperpigmentation and how to correct and prevent damaged, discolored skin cells in all skin types.
Presented by Lyn Ross, L.M.E., founder of Institut’ DERMed Clinical Skincare
Master aesthetician Lyn Ross is a known expert in the field of professional aesthetics and the president and founder of Institut’ DERMed Clinical Skincare and the Institut' DERMed College of Advanced Aesthetics. Ross is a forerunner in clinical and medical aesthetics opening the first medical spa in the southeastern United States 30 years ago. She has written numerous articles, co-authored textbooks, and authored two books highlighting professional aesthetics. Ross was inducted into the Aesthetics International Association Academy of Legends in 2020 for her dedication to sharing her passion, knowledge, and years of in-clinic aesthetic experience.
Webinar Description
Once spas reopen their doors for business, things will feel quite different, not only for the skin care professional but also for their clients. And everyone will have to learn to work together in new ways. The new normal for both clients and the skin care professional will center around safety and hygiene. This webinar will take a look at how to prepare for reopening spa doors and how to reassure clients on the safety and hygiene of the treatment room.
Presenter Bio
Leah Argento is an Illinois licensed aesthetician and licensed continuing education provider. An experienced business development manager and sales professional, Argento currently keeps busy as a national training and education manager for The HydraFacial Company. “The great aim of education is not knowledge but action.”
In an industry that is flooded with skin care professionals, how can you stand out amongst the crowd and have your clients coming back more often? In this webinar, you will learn how to enhance dermaplaning treatments to give clients spectacular results. Antiaging clients want results and now they can have them! Give clients glowing, plump skin through dermaplaning. The enhancements featured, will have your clients spreading the word!
Known for her magic hands, Lisa Schwartz is the proud owner of In the Clouds Day Spa located in the heart of Davie, Florida. With over 15 years’ experience in the skin care industry, she caters to her clients’ specific needs, making every client feel special with her personal touch, and offering a wide range of medical aesthetic treatments. Schwartz is meticulous, creates a boutique experience, and feels excitement for every client she delivers results to. She is best known for her custom skin care cocktails, combinations of treatments to deliver maximum results, and her ability to create a true experience of being in the clouds.
Claudio DiFiore – Co-Founder
DiFore has had over 30 years of successful experience, in both Europe and the United States, in skin care and the retail industry.
Marc Rosengarten – Co-Founder
Rosengarten has had over 35 years of successful business, retail, and skin care experience. Having had bad skin through his 20s, his passion to achieve perfectly balanced skin took him from a pre-medical and chemistry major at the University of California at Los Angeles to a career in skin care with a business degree in tout.
Joanna Vargas is a celebrity facialist and founder of Joanna Vargas Salons and Skin Care.
Vargas is focused on one thing – beautiful skin. Combining her commitment to plant-based ingredients and her passion for science, her nature-meets-technology approach has made her one of the most sought-out aestheticians and experts in the beauty industry today.
How Blogging Can Grow Your Books is a webinar that will focus on helping skin care professionals build an online presence to increase their business. Learn how education and virtually engaging with potential clients will fill your schedule while attracting the right clientele.
Marie is a licensed medical aesthetician and certified laser technician in Scottsdale, AZ. She has been in the industry for over 15 years and has had the privilege of working for some of the top board certified plastic surgeons in the valley. Specializing in a wide range of skin care treatments and lasers to treat acne, rosacea, winkles, dry skin, oily skin, hyperpigmentation, melasma and hair removal.
Currently Marie works alongside Dr. Robert Cohen and his team at Scottsdale Center for Plastic Surgery. As a team their mission is to help patients achieve the look that represents the best version of themselves, emphasizing health and beauty through safe and effective procedures.
In addition, Marie is the author of a beauty blog: www.marieskincare.blog. There she shares the essentials of skin care and reviews some of the top products and beauty trends. You can also follow Marie on her Instagram page where she educates her followers on all the most up to date treatments and skin care products: @marieskincare
This webinar will go over the importance of maintaining client relations during COVID-19. Boda will go in-depth on how to utilize social media to build brand awareness and connect virtually with clients in a meaningful and impactful way.
Savanna Boda, better known as The Dallas Aesthetician, is a medical aesthetician who focuses on ethical and results driven aesthetics. She has trained under Dallas’ Top plastic surgeons and dermatologists prior to opening her own practice. Boda’s approach combines holistic therapies with medical aesthetics to create an all-inclusive experience. Her teachings include the importance of internal health and external practices to achieve healthy skin. She has spent countless hours curating the most effective treatments by using top of the line products and innovative technologies.
Learn how facial massage can take a treatment to the next level. Licensed aesthetician Marconi Rodas will demonstrate facial sculpting and detoxifying techniques.
Boston born, Marconi Rodas has become one of the city’s most sought after facialists.
Established in 2018, Marconi set up Marconi Castle Skincare in Chelsea, the first in the city's history. Since his arrival in the industry, Marconi’s client base has exploded and so has his reputation as a skin care expert working on some of Hollywood’s top actresses. His facial treatments are designed to stand out in a world of injections and quick fixes, offering high-end, non-invasive facials inspired by his own skin struggles.
Hear from one of America’s Top 100 Aesthetic Injectors in the country on all things skin. From what skin care products and ingredients injectors should be pairing with injectables, to why the injector - aesthetician relationship is one of the most important ones in the aesthetic industry, this webinar will be packed with information not to be missed. And of course, do not forget some laughter along the way.
Joshua Davis, BSN, RN, received his bachelor of science in nursing from Belmont University, and bachelor of musical arts from Vanderbilt University. Davis started his nursing career in trauma intensive care unit and multi-specialty critical care and transitioned into aesthetics and management in 2012. Davis is the founder of Whisper Wood, a premiere medical aesthetics practice in Brentwood, Tennessee, under the medical direction of Dr. Brady Harris, MD. With his meticulous eye to detail and naturalism in aesthetics, Davis’s work soon began to be recognized on social media outlets, being voted as one of the Top 100 Injectors in the United States in 2018 and 2019. Davis is a Merz Aesthetics Advisory Board member and an Independent Consultant for Prollenium and Revanesse. Better known as BotoxJosh, he has quickly become a social media icon in the field of aesthetics, performing Instagram takeovers for major industry companies, has become a highly sought after motivational speaker, and has helped create social media network groups with some of the top social media influencers in the industry.
The world of esthetics is changing. Developing a skillset that allows you to expand your business beyond your local community is critical for skin care professionals. Dr Johnson has spent 20 years researching skin conditions and has discovered exciting new information as to their causes and the solutions. This class will teach you about all the clues that your skin provides, including connecting specific organs to regions of the face, to allow you to diagnose and help someone with just a picture or over video chat. He will also teach you how to keep the body and skin healthy in these toxic times!
Presented by Dr. Ben Johnson, founder of Osmosis Beauty
Ben Johnson, MD, is the founder and CEO of Osmosis Beauty. He is a graduate of Creighton University School of Medicine, an entrepreneur, an inventor, and an outside-the box thinker. Johnson spent most of his career in aesthetic medicine beginning with a chain of medical spas, but developing innovative skin care that is changing the industry is his passion. His holistic approach incorporates highly effective, revolutionary strategies that treat skin conditions at their source, providing permanent results.
Join Shannon Esau, CEO and national educator of Rhonda Allison Cosmeceuticals, for a free webinar focused on the achieving and maintaining optimal skin health. During the webinar, Esau will discuss what skin health means, how it impacts physical health, and the ingredients that bring integrity to increase skin health. The webinar will also highlight miniature, at-home facial treatments that will help clients protect, rebuild, and restore skin.
Shannon Esau is the CEO and national educator at Rhonda Allison Cosmeceuticals. As CEO, she oversees the company’s strategic growth, development of new product formulations and innovations, and its educational and instructional programming, which is offered to aesthetic professionals around the globe. She was integral in the formative years of Rhonda Allison Cosmeceuticals and began concept salons in the Dallas and Ft. Worth, Texas area during the early 2000s. Esau has over 20 years of experience in the aesthetic industry and is well-respected for her devotion to furthering the education of skin care professionals.
This webinar will help skin care professionals understand the causes and solutions for different types of acne and how to reduce breakouts with a progressive level of enzymes, acids, and chemical peels.
Join Dasha Marchese of Saian Clinical Natural Skin Care for an informative webinar that will introduce modes of generating income and staying in touch with clients during this difficult time. Now, with all spas closed, it is the perfect time to analyze the financial soundness of your business. This webinar will discuss how to calculate GPM – if you do not know it already. We will then dive into designing your spa to be a retail oasis, so you will be able to open your doors and bring in that much needed income.
Dasha Marchese is the co-founder and CEO of Saian and has over 21 years of experience in the spa industry. She is a licensed aesthetician and serves on the editorial advisory board of DERMASCOPE Magazine. In addition to her aesthetics schooling, Saian has a degree in business and marketing. She gives lectures and classes internationally and regularly contributes to global trade publications.
5 Reasons to Support an Aesthetic Professional During Crisis
Now more than ever skin care professionals’ clients need to know why they should do business with them. Learn the top five reasons in this fun, interactive, and informative webinar with Drew Coleman of DMK Skin Revision. Learn how to gain ongoing support, create a sustainable business model, fully commit to education, and avoid devaluing your business.
Acne Extractions
Over 60 million Americans suffer from some form of acne breakout. Professionally performed extractions can help speed up the acne clearing process. But, extractions performed improperly can cause more harm than good. Discover extraction best practices including techniques, tools, pre- and post-care, and hygiene all from the Face Reality Skincare Acne Experts.
This webinar will dive into acne 101 basics, a demonstration on how to properly hold an extraction tool based on the area of the face and the direction of the pore. Learn how to successfully extract inflamed and non-inflamed acne.
Alex Hernandez, L.E. and lead aesthetician at Face Reality Acne Clinic
Alex Hernandez is the lead aesthetician at Laura Cooksey’s Acne Clinic in San Leandro, California. Face Reality was co-founded by Laura Cooksey, a licensed aesthetician who has over 28 years of experience in working with acne clients, including medical doctors and celebrities, to educating skin care professionals about safe and effective ways to treat acne. She shares her knowledge through her online Acne Expert Certification Course, as well as numerous articles and speaking engagements for the skin care industry. Through training beside Cooksey and completing her online certification course, Hernandez is an acne expert. She has worked with hundreds of acne clients throughout her experience as an aesthetician and witnesses first-hand the impeccable results Face Reality treatments and protocols bring to clients on a daily basis.
Less Patients, More Revenue Patient
This webinar will cover tele-medicine and concierge medicine consultations. Skin care professionals can learn how to create a perfect before and after portfolio, along with boosting the client’s overall experience. Learn how to retail product and treatment package sales with help from Synergy MedSales.
With the buzz surrounding stem cells, cytokines, and growth factors, how can a skin care professional separate fact from fiction? Join DERMASCOPE Magazine and the Aesthetic International Association as education on a scientific journey exposes the truth behind the magnificent stem cell. Learn what these molecules release and the messages they try to tell the skin.
From this webinar, skin care professionals will understand what aging is at the cellular level and how inflammation influences all cellular behavior. Not all cells available for culture, stem, or otherwise, are created equal. Discover the differences between fibroblast cells, adipose stem cells, and bone marrow stem cells. Skin care professionals will leave this webinar confident in their understanding of the bio-signals these various cells produce, and which source provides optimal healing responses in aged skin.
Daniel Clary is a passionate aesthetic industry veteran, with over 17 years in the skin care business. His entire professional career has been immersed in cosmetic chemistry, skin physiology, and molecular and cellular biology. Learning from some of the greatest minds in the industry and working for world-class laboratories, medical facilities, and skin care companies, Clary has fostered a wealth of knowledge that has allowed him to be a keynote speaker at medical and aesthetic conferences. He has also been published in respected aesthetic publications. An elected member of the Society of Cosmetic Chemists, he is actively involved in product formulation, development, and research and development. He is currently the vice president of Education for AnteAGE, working in stem cell science and therapeutic biologics.
Barrier disruption and compromised skin concerns will be the most important factors affecting your client’s skin now and going forward. Age, genetics, environmental exposure, harsh ingredients, aggressive skin treatments and even medications can all break down and compromise the skin barrier. Learn advanced methods on how to provide barrier restoring facials, utilizing sustainably harvested seaweed combined with other potent natural ingredients, as well as modern modalities to take your services to the next level.
Presenters Amy Gardner, Chris Healey, and Richard Maher
With a focus on brighter days to come, we hope you’ll take this time to learn about the many clinical and wellness related benefits of light therapy. LED is a highly result driven stand alone treatment, pairs well with numerous other services for superior results, and is well known for dramatic post-procedure improvements. We will also discuss how to create business during this unprecedented time, and offer tips on staying connected to your clientele as you continue to support their needs.
Join Brian Goodwin as he shares his knowledge on how to calm and alleviate breakouts with powerful organic ingredients. For clients with moderate to severe acne, Brian will discuss how the proven Acne Advanced Treatment System with time-release encapsulated salicylic acid technology can help achieve smoother, clearer complexions.
Brian Goodwin is an award-winning International Educator for Eminence Organic Skin Care. As a Master Medical Esthetician, Master Herbalist and Consultant, Brian leverages over 10 years of spa industry experience to bring fun, engaging education to spa professionals around the world. Voted ‘Favorite Brand Educator’ in DERMASCOPE’s 2019 Aestheticians' Choice Awards, Brian delivers influential trainings which continue to raise the bar for professional education and garner worldwide peer recognition. Brian embraces every opportunity to share his passion and guide industry professionals on their path to success. He has educated and consulted to more than 2,000 distinguished spas and has notably been invited to deliver keynotes at major industry events across North America.
Sophisticated ingredient technology has driven consumer demand, yet few aestheticians understand the depth of science behind these powerful ingredients. This comprehensive webinar will discuss a multitude of ingredient classifications of peptide technologies, antioxidants, stem cell technologies, and innovative skin lighteners.
Presented by Michael Pugliese
Learn why it’s important to partner with a dermatologist. Take it one step further and shadow the dermatologist to really set your practice apart. It's fun, easy, and can give you instant celebrity status. Join me and I will show you just how easy it is.
In 1982, Stephanie Holvick began her nursing career specializing in surgery. Working in well-known training institutes like Emory University, Medical University of South Carolina, and was a mentor and educator to new nurses in the OR. While working in the field of plastic surgery she took the first step into aesthetic nursing. Having the opportunity to work with individuals who requested her micropigmentation services was very rewarding. Clients with visual impairments, those suffering from Parkinson’s disease, burn victims, and alopecia had their self-esteem heightened with micropigmentation. Holvick expanded her nurse aesthetic practice to also treat skin integrity. Clients with minor skin irregularities are delighted in the results of direct high frequency in the form of Skin Classic. Her practice has been featured in numerous publications like Nursing Spectrum, a national nursing forum. Holvick consults with many skin care professionals like fellow nurses, physicians, and aestheticians who would like to incorporate her techniques for success. Currently, Holvick enjoys working with professionals around the country to pass on those techniques with equipment that makes a difference.
Our skin has a built-in transportation system which provides oxygen, nutrients and carries away toxins – the circulatory system. With aging, stress and various skin conditions, this transportation system can become weaker, leading to an accelerated worsening of these conditions.
Join Brian Goodwin to learn all about signature warming treatments formulated with Hungarian spices such as cinnamon, spicy paprika and nettle, to increase blood flow, detoxify and instantly plump your client’s complexion.
Brian Goodwin is an International Educator for Eminence Organic Skin Care. As a Master Aesthetician, Master Herbalist and Consultant with over 13 years of experience in the industry, Goodwin brings his love and enthusiasm for skin care to the masses with his passionate, fun and educational training. Thousands of spa professionals have attended Brian’s master classes at tradeshows and on-site training internationally, with a curriculum focusing on guiding spas towards finding success in both educational and business growth. In addition, Goodwin has been published as an author for feature articles in multiple industry leading publications, including Dermascope.
The webinar will go over the powerhouse that Mandelic Acid is. It's great for treating acne, hyperpigmentation and aging. It is also pregnancy safe. Mandelic Acid is antimicrobial, antifungal, anti-bacterial and has antiviral properties. It is a gentlE alpha hydroxy acid. It has a larger molecular structure that is absorbed more slowly by the skin, which makes it less irritating than other AHAs.
Pretty Meets Powerful
Presented by Rebecca Olpin
Your business is a beautiful thing and you are the power behind it! Join us as we share the five-minute consultation that will boost sales with a genuine approach that feels good for you and clients. We will talk about the power we each hold to create a successful business. Let’s build each other up and take the ugliness out of our industry!
Rebecca Olipn’s career in the spa industry began 18 years ago as a massage therapist. The spa industry inspired her so much that she decided to add aesthetics to her list of expertise. She helped to open Spa Vita Di Lago at The Ritz Carlton, Lake Las Vegas and learned all she could about successfully launching a high-end spa. The in-depth training she received during this time sparked her passion for educating and training fellow service providers. Since then, Olipn has added day spas to her resume, was the department educator for the Mardarin Oriental, and successfully opened L’Occitane’s first spa in the United States. Her passion for spa education coupled with her vast experience in all things spa, lead her to her current role of lead educator for Sorella Apothecary.
Full Face Money Maker!
presented by Michelle and Randy Brenner
Meet the presenters - Michelle and Randy Brenner!
Michelle D’Allaird is a New York State licensed aesthetician and International CIDESCO Diplomat. She is the owner of the Aesthetic Science Institute aesthetic schools in Syracuse and Latham, New York. She is also a consultant and educator for international cosmetic companies around the world. D’Allaird is a contributing author to major industry trade magazines and is also a co-author of “Salon Fundamentals,” an aesthetic textbook. Her expertise lies in education and curriculum development for aesthetic, medical, and laser courses.
Randy Brenner holds degrees in Biology and Chemistry and has spent most of his life closely associated with the skin care industry from sales and formulations to finally distribution for the past 14 years. He has owned and operated Dimensions In Aesthetic Advancement since 2006 and places the key to success as being focused on understanding customers needs and representing quality products from top manufactures. Being close with customers and listening to industry desire in 2018 he began the journey of producing effective and value priced quality waxing products. In February of 2019 the launch of WaxOne brought him full circle in an industry he is passionate about serving customers he loves.
Come see the Sugar Queen and global authority on body sugaring hair removal, Lina Kennedy, share very candidly how she and her team are reinventing the future of their business. While salons and beauty professionals are facing unprecedented setbacks, Alexandria Professional® is forging its own path forward, not only for the company but for the entire beauty community.In this webinar, Lina Kennedy will speak about her way of embracing change, moving forward, and her new program for supporting beauty professionals, helping them earn revenue and stay up to date with sugaring skills.
Meet the presenter - Lina Kennedy!
As the founder and president of Alexandria Professional, the global authority in body sugaring hair removal, Lina Kennedy has spent the last three decades immersed in the beauty business. She is an entrepreneur, inventor, teacher, and recognized beauty industry innovator, having developed and pioneered a proprietary sugaring process for the removal of unwanted hair. Alexandria Professional is taught in beauty schools worldwide and has distributions in over 30 countries.
Lina Kennedy’s critically acclaimed autobiography, “The Sugar Queen”, is described as “a must-read story of courage and determination” that chronicles her life from small town upbringing to multi-million-dollar empire.
Healthy Practices to Increase Business is a webinar that will focus on healthy practices for personal and professional life to help increase business. Mindset, personal and professional goals, physical and mental health, clear expectation, and limiting negativity are all discussed to give a skin care professional motivation and new practices to implement into their business, thereby resulting in a healthier and more profitable work environment. This webinar is for all practitioners no matter the role or tenure in their career.
Creating a Healthy Practicepresented by Molly Peters
Molly Peters is the Director of Sales- United States for INNOVATIVE SKINCARE, the maker of iS CLINICAL. During her 11-year tenure with the company, Peters has proved an extensive outreach domestically by developing unique leadership and management approaches to captivate the aesthetic community. Her focus on education and public speaking has helped to elevate and set a higher standard for aesthetic professionals by exchanging knowledge and initiating a conversation with and about the ever-growing aesthetic industry.
Her leadership and management approach has grown the domestic market exponentially over the years and is now influencing international markets as well. Every day, she thrives by ensuring her team and the industry are motivated, supported, and inspired to keep building momentum and actualizing their great potential.
Probiotic Skin Care: A New Paradigm for Healing and Protecting SkinJoin Columbia Skin Care in this webinar over the brief history of the study of probiotics and will bring skin care professionals up-to-date on the technology and inherent benefits of incorporating probiotic treatments into a skin care regimen. Dive in as Steven Rosenfield, CEO of the F.C. Sturtevant Company discusses the microbiome – what it is and how it impacts health. This webinar is one not to miss as it will also offer specific treatment options and discuss the distinction between probiotic products in their formulation, safety use, and efficacy.
MEET THE PRESENTER - STEVEN ROSENFELD!
Steven Rosenfeld, CEO of the F.C. Sturtevant company has been with the company for 23 years. Before joining F.C.S., Rosenfeld was EVP at Barnett Laboratories, a specialty products pharmaceutical company that was acquired in 1993. Rosenfeld is an engineer with a special discipline in acoustic phenomena. In January of 2017, he was selected to receive the Albert Nelson Marquis Lifetime Achievement Award for his extensive experience and notable accomplishments in business. In 2018, Mr. Rosenfeld was the recipient of the Pet Age ICON award for his contribution to the Animal Health industry. He became the CEO of the F.C. Sturtevant Company in 2019.
MEET THE PRESENTER - Gina Marie McGuire!
Gina Marie McGuire is a licensed aesthetician, president of GINAMARIE Products, and Continuing Educations, Inc. She is an entrepreneur at heart and has over 30 years of experience in the skin care industry. She has been educating professionals and the consumer for the majority of her career. Gina Marie’s philosophy on caring for skin has always been from the scientific perspective versus the marketing side of skin care. Her approach to understanding and caring for skin is from a holistic perspective. She feels strongly that when treating skin from a health standpoint, the results are amazing. Gina Marie brings a wealth of information to the classroom as she has extensive experience in retail, manufacturing, wholesaling, public speaking, educating, marketing, and skin therapy treatments.
Microcurrent – A Powerful Tool for Antiagingpresented by Tina Abnoosi
The truth behind what makes clients appear older is hidden within the nervous system. With age the peripheral nerves system declines in conduction velocity. By focusing on understanding and correcting the cause the outcome can naturally normalize. The mechanism in which the nerves operate and addressing a preventative application is explored in this brand new webinar. The process of aging is interlocked to the declining neuromuscular activities that cause muscle atrophy. Fortunately, skin care professionals now have a tool that can help delay and even prevent such activities by injecting a low-level of current into an aging body. A microcurrent treatment is a method of sending energy to channel the decaying nerves to awaken and rejuvenate its functions, while also helping the body to rebuild itself.
Tina Abnoosi, E.E., L.E., CEO of TAMA Research Corporation, is an electrical engineer with 30 years of experience in the design and manufacturing of electrical and electronic components. With more than 15 years of experience in design, manufacturing, and application of microcurrent equipment, treatments, and techniques, she is a world class leader in the field.
The ABCs of LED: Incorporating Light Therapy into Your Practice
presented by Patrick Johnson and Pam Cushing
Enhancing outcomes and increasing referrals has never been easier! Celluma’s global success is based on a commitment to scientific fact, education, and innovation. In this webinar, you will learn how to easily and effectively integrate advanced light therapy techniques into your practice. You will understand how to separate scientific fact from marketing hype and how to select the ideal LED device to meet your needs. The proper wavelengths and effective power output requirements will also be covered. Learn how to price your services for immediate success with proven protocols which can be effortlessly implemented whether you are an experienced skin care professional or completely new to light therapy.
Meet the presenters - Patrick Johnson and Pam Cushing!
Patrick Johnson is the CEO and president of BioPhotas Inc. and the inventor of the award-winning Celluma SERIES of Light Therapy devices. With an extensive background in the medical device industry, Johnson saw the potential for bringing the significant therapeutic benefits of low-level light therapy affordably to the masses, leading to the creation of Celluma. Prior to BioPhotas, his leadership experience includes 10 years with Pro-Dex, Inc., a publicly held medical device manufacturer, serving in the roles of chief business development officer, CEO and president, and board member. In early 2010, Johnson started a humanitarian relief organization, The World Bed Project. The charter of this organization was to build strategic alliances with government, NGOs, corporations, and individuals to bring badly needed relief to Haiti in the aftermath of the earthquake. Johnson now speaks internationally and writes extensively on the science and therapeutic benefits of low-level light therapy.
Pam Cushing, RN, MSc, PGDip (AM), NIP, has over 15 years of clinical experience in aesthetic medicine and 30 years as senior consultant nurse in the NHS. She holds a master’s degree, as well as a postgraduate diploma in aesthetic medicine. She is vice president of the Society of Mesotherapy and Consultant Educator in Skin Science. Cushing is founder and director of an independent training academy, as well as a successful aesthetics clinic. As an excellent mentor and inspirational role model, she is a highly respected international educator in all aspects of skin care and a diverse range of aesthetic treatments.
CIDESCO graduate from the Aesthetic Science Institute sets sail on the high seas. Lauren Sankey, a 2019 CIDESCO graduate of the Aesthetics Science Institute is one of two (out of 30) aestheticians hired to work the International Waters on Norwegian Cruise Lines. Lauren has just completed her intensive training in London and will soon set sail.
A Unique Light-activated Therapy for Skin RejuvenationPresented and sponsored by GlycoAla
Light therapy is commonly used in aesthetics for its ability to rejuvenate the skin, and now you can take those great results to the next level! Learn about the science behind photodynamic therapy in this informational webinar. Photodynamic therapy in aesthetics is the use of a topically applied photo-sensitizing agent followed by light therapy to create positive changes in the skin. Medical photodynamic therapy has been used for several years showing superior results for the treatment of abnormal lesions, acne, and even cancer. GlycoAla is the first cosmetic form of photodynamic therapy. GlycoAla is a unique, cosmetic, light-activated gel that is designed to help reduce and prevent the visible signs of aging. GlycoAla reduces the appearance of pore size, fine lines, and photodamage. It also creates the appearance of a softer, plumper skin texture with increased firmness. Are your clients tired and frustrated with the downtime and discomfort associated with more aggressive treatments for antiaging? Photodynamic therapy just might be the answer you’re looking for!
You Are What You Eat! Helping Clients Achieve Healthy Skin From WithinPresented by Andrea Gregaydis
Vitamins and nutrients that are obtained from the foods we eat can have a great impact on common skin conditions that our clients may be impacted by. In fact, certain elements in food, like hormones, dairy, and gluten, can even come with a host of negative effects on the skin.
In this webinar, gain a brief overview of the importance of macronutrients and take a quick look at some skin health vitamins. Starting with an understanding of basic nutrition can help us educate our clients on the importance of food intake in relation to healthy skin!
MEET THE PRESENTER - Andrea Gregaydis!
Andrea Gregaydis is a licensed aesthetician and International CIDESCO Diplomat. She holds multiple additional licenses as a New York state instructor and nail technician, as well as certified laser technician. Gregaydis is the lead instructor at the Aesthetic Science Institute and has over 10 years of experience as a practitioner, team coordinator, and role model for hundreds of future skin care professionals. She is a contributing author to top industry trade magazines, as well as a speaker at various aesthetics conferences across the United States.
How to Prevent Premature Aging by Preventing InflammationPresented by Dr. Vythi Lingam
What is subclinical inflammation? How do environment and lifestyle contribute? What is the impact of free radicals on DNA and skin aging? In this webinar, Dr. Vythi Lingam explores the answers to these questions and examines the effect that inflammatory and endocrine disruptive skin care ingredients can have on premature aging. Discover why a whole body and lifestyle approach are key in slowing down the progression of premature aging.
Clear at Last: Acne Solutions that Actually WorkPresented and sponsored by Repechage
Acne – with close to 50 million people in the United States affected at some point in their lives – it’s an epidemic. And, one of the leading reasons people seek help from a skin care professional. Yet, so many aestheticians struggle with addressing this oh-so-common condition. What are they overlooking? What are effective extraction techniques and when should skin just be left alone? What everyday habits are affecting clients’ skin and hampering their progress? In this sponsored webinar with Repechage, find the answers to these questions and more. Dive deep into the science behind what causes acne and discover must-know methods and facial treatments that will finally help clients achieve the clear, healthy skin they so desperately crave.
Get Your Wax On (And Off)! Presented and Sponsored by Waxxxpress
Welcome aboard the Waxxxpress – a direct service to waxing with ease and confidence! On your journey, Kristie Conte takes you on a sightseeing trip of the most popular waxing treatments and products, stopping only to give you insider tips and tricks to help you get the absolute best results. In this sponsored webinar, you will gain the knowledge you need to give your clients the most amazing waxing experience. Highlights include: when to use various types of wax, waxing tips and tricks, which ingredients to look for, and which pre- and post-care products to use. And, of course, all of this will be demonstrated on a willing and eager model!
Five Figure Profits: Improving Your Daily Operation to See Greater Return Presented by Cheryl Whitman
A top-notch spa is like a well-oiled machine. From staff to retail to marketing, every element must operate together in harmony to maintain momentum and see high return. In this webinar, learn key techniques for motivating employees and improving overall staff performance, discover insights on maximizing your marketing strategies, and find tips for creating a five-star retail experience for clients. Finally, learn how to put all these pieces together to prepare for a successful open house event. Gain the critical skills necessary to take your daily spa operation to the next level!
Meet the Presenter - Cheryl Whitman!
Internationally recognized aesthetic business development expert, Cheryl Whitman is founder and CEO of Beautiful Forever. She is a sought-after speaker and industry marketing specialist. With her seasoned team of professionals at Beautiful Forever, Whitman assists physicians and medical spas in creating new profit centers; developing profitable private label product lines; ghost writing articles and e-books; and identifying and executing new business strategies aimed at improving their bottom line. A celebrated author Whitman’s “Aesthetic Medical Success System,” a turnkey educational system, has assisted clients in opening or jumpstarting their current businesses. Her second book, “Beautifully Profitable, Forever Profitable,” provides solid, practical information on how to create, launch, and grow successful aesthetic medical practices and related businesses.
Clearing Concepts: Clogged Pores and Acne ManagementPresented by Mark Lees, Ph.D., M.S., CIDESCO Diplomat
Do you have clients with chronic breakouts and acne-prone skin? Do you ever have difficulty getting their skin clear and keeping it clear? In this information-packed webinar, renowned skin care author and problem skin expert Dr. Mark Lees presents the facts about acne and science-based techniques to keep problem skin clear. Learn about genetic factors, hormones, clogging cosmetic ingredients, dietary factors, and, most importantly, treatment plans with results. See actual case studies and learn the important factors to keep in mind when treating acne and problem skin.
Meet the Presenter - Dr. Mark Lees!
Mark Lees, Ph.D., M.S., is a multiple award-winning speaker, master clinical skin therapist, and product developer of Mark Lees Skin Care products, specializing in acne, sensitive, and aging skin. He is the author of “Skin Care: Beyond the Basics, the Skin Care Answer Book” and his latest book “Clearing Concepts: A Guide to Acne Treatment.” His line of products for acne-prone, sensitive, and sun-damaged skin is available at finer salons and clinics throughout the United States. Dr. Lees has been interviewed and quoted by NBC News, The Associated Press, The Discovery Channel, Woman’s World, Glamour, Self, Teen, Shape, and many other publications.
Microcurrent: A Must-Have Tool in Every Aesthetic ToolboxPresented and sponsored by TAMA Research Corporation
Whether you are a holistic or medical aesthetic professional, you can reap the benefits of microcurrent to reach your clients’ goals. Microcurrent can complement various spa treatments. It can be used for product penetration and works as a simple replacement for microneedling to boost collagen production, naturally, without inducing trauma. It can be used for lymphatic purging to detoxify and reduce inflammation, as well as to rebuild muscles and promote balance in facial symmetry and contouring. Join CEO of TAMA Research, Tina Abnoosi, in this sponsored webinar to learn how incorporating this modality can help you address your clients’ skin issues.
Meet the Presenter - Tina Abnoosi!
Can I or Can’t I? How to Determine What Falls Under Your Scope of PracticePresented by Heather Guy
The rapid growth of the aesthetics industry has opened innumerable doors and opportunities, but it has simultaneously generated many unanswered questions for the aesthetician – the biggest of all, “Can I do that?”Being keenly aware of your scope of practice is essential for your protection, safety, and success. Join Heather Guy for a session on the aesthetician’s scope of practice. Topics include state by state aesthetics scope of practice, medical setting scope of practice, and professional liability insurance.
Claims Happen: Understanding Insurance and How to Avoid LawsuitPresented by Karen Torres
Lawsuits are all too common in the aesthetics industry. In this webinar, Karen Torres discusses how the most common claims arise, ways to mitigate these losses, and steps professionals can take to reduce risk of a claim. Reducing risk of a claim will help keep insurance premiums down. Gain an understanding of the different types of insurance, build confidence in your ability to obtain a policy that meets your needs, and learn the appropriate steps to take if you have a procedure that goes wrong. Claims happen. Preparation is key!
Sunbelievable: A Discussion on Sun Damage, Sun Care, and Common Sunscreen MythsPresented by Dr. Steven Q. Wang
Each year there are more than 3 million new cases of skin cancer diagnosed in the United States. Daily use of sunscreen, along with other photoprotective strategies, have shown to effectively reduce the risk of skin cancer and prevent signs of skin aging. Despite decades of ongoing education, there are still numerous myths accepted for truth regarding sunscreen. In this webinar, Dr. Wang will address common questions and misconceptions about the safety and efficacy of sunscreens. He will also discuss treating sun damage and the importance of aestheticians and dermatologists working together to address clients’ sun care needs.
Protocols and Plans: The Need-to-Know for a Successful Spa BusinessPresented by Courtney Sykes
Delve into the world of clinical skin care and boost your bottom line through impeccable ingredient knowledge, in-depth client care plans, and the mastery of incredible protocols! In this webinar, Sykes blends together the science of the skin, client education, and plan mapping in a fun, energetic learning pattern. Skin science and understanding histology play a huge roll in grasping how ingredients affect the skin from every angle. Pairing this knowledge with amazing marketing and revamping menu items will jumpstart any practice and increase the earnings of every skin care professional.
The Only Technique for Brazilian Waxing You'll Ever NeedPresented by Holly Hayes
Using the DERMASCOPE Aestheticians’ Choice Award-winning sensitive hard wax Brilliance, in this sponsored webinar by Caronlab Australia, Caronlab Australia’s head trainer Holly Hayes will show you the mind-blowing Lilliane Caron waxing method including movements like “the Butterfly” and “the Secret Garden.” You’ll learn how to use this extraordinary hard wax to perform a truly professional Brazilian wax treatment that your clients will want to repeat over and over again.
Reducing and Preventing Hyperpigmentation NaturallyPresented by Brian Goodwin
Struggling with treating hyperpigmentation and looking for powerful, new, and natural solutions that target this ever-frustrating ailment? Hyperpigmentation is one of the most complex, challenging skin conditions to treat due its many potential triggers. In this webinar, Brian Goodwin, the 2019 Aestheticians’ Choice Award winner for Favorite Brand Educator and master aesthetician, dives deep into advanced knowledge on the multiple causes of hyperpigmentation, including often overlooked influences, and discover new and exciting, natural solutions that lighten and suppress hyperpigmentation safely – all without potentially harmful, chemically-derived ingredients!
Get It Together: Combining Treatments with Devices for Improved ResultsPresented by Beatrice Van
Want to increase your revenue and build your reputation as a skin care expert? In this webinar, Beatrice Van, the 2019 Aestheticians’ Choice Award winner for Favorite School Instructor and master aesthetics educator at Spectrum Advanced Aesthetics, is combining treatments and modalities that pair well together to help clients reach their skin goals more quickly and take your menu offerings to the next level.
Growing a Skin Care Practice: Fact Versus FictionPresented by Douglas Preston
38-year aesthetics professional Douglas Preston shares his time-tested knowledge about the realities of creating a successful skin care practice. This presentation separates business facts from common fantasies that lead many aestheticians to unnecessary career mistakes and disappointment. Preston describes how to stay positive and productive during the tough early years of a new skin care practice. Watch this well-respected career mentor for a wealth of inspiration for both the new and established aesthetician.
Retail Revolution – How to Beat the Internet and Sell More ProductsPresented by Justin Dotterweich and Brandon Potter
Join the retail revolution and learn how to beat the internet and sell more products. Learn everything your spa could and should be doing to win the modern consumer. Also, discover the skin care secret to increasing retail revenue. Learn how to amaze clients with results and keep them coming back for more!
Sugaring Made SimplePresented by Lina Kennedy
Discover the secret to perfect hair removal – body sugaring! What is body sugaring? Is it similar to waxing? Join the global pioneer of sugaring, Lina Kennedy, as she shares her knowledge on the true benefits of professional body sugaring.
True Causes of AcnePresented by Danné Montague-King
The skin industry pioneer Danné Montague-King shares his years of expertise and knowledge on one of the most common problematic skin conditions that has plagued individuals for years.
In It Alone: The Solo AestheticianPresented by Michelle D'Allaird-Brenner
The reality is, we are all in it alone – it is simply a matter of how you look at it. With over 30 years of experience as an entrepreneur, educator, and aesthetician, I have seen and heard it all.
Yvonne Berg- Learning with a Legend
Minnesota Cosmetologist of the Year, Yvonne Berg, credits education as the key to her success.
When you are talking about a “Legend,” where should the recap begin?
When it is Yvonne Berg, of Minneapolis, it begins with a sense of gratitude.
“My mother started it all,” she says, “and showed by example the truly committed spirit. She was a cosmetologist and continues with hair styling until she was 82 years old. And then there was my husband, Bill, who never offered a discouraging word. He was my helpmate, my partner, and he kept me going in everything that I did.”
Yvonne’s involvement in the cosmetics industry began with many hours spent in her mother’s salon. Cosmetology seemed a natural career choice for Yvonne. She graduated from Francis Nystrom Beauty School and paved a direct path to a lifetime career. Well, it was almost a direct path.
“Skin care always interested me, even back when Pond’s was the only ‘professional’ skin cream available,” Yvonne says. “Throughout my experiences in styling salons, I always felt that something was missing or that I was missing out on something.”
Yvonne later spent five years at Maxim’s in the old St. Paul Emporium, where she advanced from assistant manager to manager to supervisor. The next nine years found her at the Dayton/Hudson Corporation’s landmark salon, the South dale Looking Glass.
There she was introduced to Dion’s Electro Therapy, a manufacturer of electrical therapy machines for hospitals. Dion’s had developed a skin care machine, rather like a vacuum, and had a limited product line including cleaner, tonic, mask, and creams called Facial Firm. The company wanted Yvonne to move to Huntington Beach and teach skin care using their products.
But a move to California was not in her plans, so Dion’s suggested she open her own salon and represent their products in Minneapolis. While Yvonne analyzed her options, Bill encouraged her. Whenever she said, “Maybe not,” he would respond, “Why not?” Finally they both asked, “What’s the worst that can happen?” and mortgaged their house to launch Yvonne’s Skin Care Spa. It was the only salon geared exclusively for skin care in the Midwest. She went from managing more than 40 employees to working alone.
She then began working with Minneapolis television programs such as “Tin Cities Today”, “PM Magazine”, and “Good Company”, hosted by Sharon Anderson and Steve Adelman.
“I did everything on those shows, even pedicures,” recalls Yvonne. “More than covering local news, this type of television program wanted to be on the advent of something new.” While skin care in Europe had been in place forever, in 1973 a salon dedicated to skin care in Minnesota was relatively new.
Traveling to California in 1974 for an advanced aesthetics class with Anita of Denmark, Yvonne wondered what she was doing there. Her limited knowledge didn’t fit the term “advanced.” it was then she realized that education would be the key to her success, and she began training with some of the nation’s and the world’s best skin care experts. By 1975 she had studied aesthetics in New York; taught classes for Faial Firm; and taken classes in makeup, advanced aesthetics, massage, and paper wrap for nails --- another first in Minnesota.
After weighing the pros and cons for six months Yvonne moved her salon to Edina, a suburb of Minneapolis. The salon had 12 employees and was known as the Midwest’s first full special services salon. With two rooms in her salon, Yvonne offered all skin care services in the front and massage therapy, steam room and shower, manicuring, and waxing the back. She continued her education in New York, California, Canada, Florida, and Georgia. During that time she met, and was influenced by beauty experts including Robert Diemer, Mark Traynor, and Dr. James Fulton.
As Yvonne’s business continued to grow, she realized there were few educational opportunities in the Midwest for those who wanted to study skin care. By 1980, her salon was revamped again to include a professional training center, called Yvonne’s Esthetic Concepts. Serving only licensed aestheticians and cosmetologists, the training center became known as a post-graduate facility.
Yvonne’s Esthetic Concepts promoted a clinical atmosphere where aestheticians could improve their image, as well as their education. In addition to skin care methods, the courses included intensive study in cosmetic chemistry, promotion, sales, and therapeutic psychology.
“I have so much pride in my profession,” Yvonne says, “and I know that caring for people, clients or peers, brings many rewards. I feel so good to know that I have made a difference in someone’s life.”
Her caring and willingness to share her knowledge is evident through her many professional affiliations. In Minnesota, Yvonne worked diligently with the Department of Commerce to structure aesthetics education fro licensing and the state’s rules and regulations that would govern the license. She motivated the Minnesota Cosmetology Association to expand its educational committee to include an aesthetics sections, and she was appointed the section’s first director.
She was also instrumental in forming the National Cosmetology Association’s EstheticsAmerica and expanding the educational committee, Hair America, to include skin care professionals. The formation of EstheticsAmerica lead to a 15,000 member increase for the NCA, as many other professional skin care associations recognized the value of joining forces. Beyond her local, state, and national memberships, Yvonne is also a member of Aesthetician’s International, Esthetician’s Pharmacology Institute., and the Para Medical Skin Care Association. She has attended conferences around the world, including the CIDESCO International Congress.
Product development has been of special interest to Yvonne since the early ‘80s when she began testing products for Robert Diemer and the American Institute of Esthetics. She also worked with Dr. Fulton to develop products for Clinical Formula, many of which are still being used today. Through her own company, she developed a variety of aloe and Vitamin A hydrating moisture products, and her newest venture is the creation of a line of liposome products called Merod. With her product knowledge, paramedical skin care education, and experiences, Yvonne works with many of Minnesota’s cosmetic surgeons, acting as the on going skin care specialist for recovering patients.
Yvonne’s daughter, Judy, now owns Yvonne’s Esthetic Concepts. But the sale of Y.E.C. did not meant he end of Yvonne Berg. Along with developing products, she remains on the teaching staff at the educational center, now located in Bloomington, Indiana, and gives skin care lectures throughout the country. And once again, she ahs returned to the salon.
“People would not let me quit,” she says laughing. “So a little over two years ago, Loretta Leaf, Denise Ormberg, and I decided to combine our specialties in a smaller salon, and the result is Yvonne Plus Two.”
Many accolades adorn the walls at Yvonne’s Esthetic Concepts and Yvonne Plus Two. The American Institute of Esthetics awarded Yvonne with Clinic of the Year, the Directors Award of Excellence, and Regional Director for 1982, ‘84, and ‘86. She was named Minnesota’s Cosmetologist of the Year in 1986 for leadership in the community and the advancement of the skin care industry, and in 1989 she received Dermascope’s Certificate of Accomplishment.
This September, Yvonne was recognized by the Minnesota Cosmetology Association with its highest award, the Vera Slater Medallion. The medallion is awarded to those who have exhibited the greatest contribution to the success of the industry.
“Education kept me going and growing,” she says. “My respect for others makes me want to share the knowledge I have gained, and my successes are shared with everyone who has shared with me. This award belongs to many people.”
Vincent Jeffre - Roux Kehoe: Leader and Legend
“Being less than the best encourages men to do better; but, when and if you are the best, you can never do less.” -Vincent K-R Kehoe
Quoting Vincent J-R Kehoe, a professional make-up artist, as well as aesthetician, author, historian, and photographer, Dermascope recognizes him as a “renaissance man,” a leader in his field, and someone who believes in principles and promises.
Vincent J-R Kehoe is a man who has deservedly earned the title of Legend from the field of thousands of aestheticians across the United States and around the world. Because of his outstanding contributions in the cosmetic industry, and the sharing of his multivalent in the fields of photography, are, literature, history, documentation, and broadcasting, Kehoe deserves the acknowledgement of Dermascope.
A well-respected colleague of Kehoe’s someone who has known him for almost thirty years, Ron Renee’ reflects, “I admire him for his great contributions in the makeup industry, for his creativity in films, and for his sharing knowledge with other colleagues in this great profession.” Mutual goals led these two men and other to organize the “aestheticians” a new wave of cosmetically inclined people who did not want to be just hairdressers, but rather “skin specialist” - a category that, in the 60’s was not licensed in the United States. The cooperation between Kehoe and Renee’ led to the growth and development of the Aestheticians International Association. (AIA)
Kehoe write about getting started. “My first experience with the beauty business, or rather, the beauty salon business, was a referral to Karl Mamlok, then the President of the Turner Hall Corporation, who had acquired the Dermetics line for their firm. I was subsequently hired by Turner Hall to redesign the rather staid, but established line of Dermetics, and write a pamphlet to go along with the new principles I would introduce for the promotion of this line in the beauty salon industry. Although this brand was sold in some limited department stores, its main new thrust was to be in field of the beauty salon.”
Kehoe progressed by giving classes in professional make-up artistry, based on his years as a professional studio make-up artist for over three thousand major stage, film, and television productions. It became apparent to Mamlok that Kehoe should be the one who would introduce this new line from the platforms at professional beauty shows. Kehoe stayed with Turner Hall for three years, and was then contacted by the International Beauty Show (IBS) to be the Director of Make-up for their shows, from 1963-1967.
To arrive at this level of expertise, Kehoe’s background had been in stage make-up, where his first professionally paid job was in 1940 with the Lowell Light Opera Guild. After serving for over three years in the Armed Services and participating in World War II, he attended a theatre school for a year, and then moved to New York City to pursue a career in “shoe business.” 1946-1948 were the lean years for the struggling artist.
Kehoe attended The American Theatre Wing Professional Training Program for veterans, and then offered t do make-up test on camera for the newly organized CBS-TV station that was being built at Grand Central Station. They had no make-up artist at the time, so his contributions were a significant improvement. His first paid show for CBS-TV was Captain Billy’s Mississippi Music Hall at the Knickerbockers Club on the East Side in 1948. From there, he did the make-up on all the original Studio One and Ford Theatre shows, plus many of the early studio interview, panel and quiz shows, plus other productions. While at CBS, he collaborated with the cosmetic chemist, Dave Kronish to develop a special crème make-up line for them. Thus he sold his first special make-up materials to a network.
In 1949, he went into freelance makeup work, doing both films and television, working at NBC and ABC. At NBC, he spent two years as Director of Make-up for all the original half-hour Hallmark Theater and Hallmark Hall of Fame series, plus working at WABD Dumont network on Opera Cameos, Flying Tigers and other shows.
Kehoe continued in television and film, until his first experience with the beauty salon industry in the fall of 1959. Meanwhile, he had completed a BFA degree in motion picture and film production at Columbia University and written the first professional-level book on make-up artistry, The Technique of Film and Television Makeup. Furthermore, he had spent two years in Spain writing and photographing two award-winning books on los toros within the culture of Spain. Aficionado! was lauded by Saturday Reviews as “one of the finest, most comprehensive, best illustrated expositions of tauromaquia available to the Anglo-Saxon reader.” Kehoe perfected his camera techniques by doing both stills for the book and completing a documentary color film on the bulls of Span.
By the time Kehoe started with the IBS, he had his own line of cosmetics, The Research Council of Make-up Artist (RCMA), and had written a new book, The Make-up Artist in the Beauty Salon, to promote and explain the approach better to the salon industry. Working very closely with him, in RCMA since 1966, his wife Gena has been, extols Kehoe, “my model, Vice-President of sales, and colleague make-up artist.” The Kehoes’ cosmetic line is professional, and is still not sold as consumer goods through any department, drug, or specialty store, nor house to house, but is strictly limited to the professional make-up artists in studios and beauty salons.
Toward the end of the 60’s and into the 70’s Kehoe continued to use his beauty expertise in the film industry, participating in a wide range of major motion pictures. Among his film credits are one of the first cult-horror films in color, The Blob, starring Steve McQueen, and the Academy Award performance of Cliff Robertson in Charly.
As the RCMA Company was growing with increased business, Kehoe decided to put full effort into expansion, rather than pursue further studio work. He continued to put on seminars, give lectures, and make appearances for his line of cosmetics, solely for professionals. As Kehoe expresses, “To many, winning awards in competition or work is of major importance. However, to me, being a professional studio makeup artist and contributing to the entire industry has been the most gratifying experience. Awards and accolades pale to written works that last in the fields, and the giving of one’s experience and knowledge in seminars is of prime importance to the furthering and growth of the cosmetic world.. It is of great satisfaction when one of my former students is nominated or wins an award in the film or television industry”
When asked to sum up his philosophy of life, the approach to both the outer face and the inner face, Kehoe expressed, “Never compromise principles, nor promises, to those whom you have just adjured to represent, or given assurance to do so… Knowing when to change direction, completely, is a mark of leadership, especially when you expect others to follow you. Vacillation and indecision have no place in the true leader’s mind. Leaders who do not understand that they themselves are the sloe example of their position can never provide, with proper direction, an incentive to excel. Those who attempt to lead, without having sufficiently prepared themselves for disappointment, may never convey strength of purpose in their direction and position. As well, those who allow themselves to be led by those of inadequate direction and purpose must be willing to accept lack of accomplishment and loss of pride. Don’t give up, nor compromise control of your position; constantly forgive those who are sincere, but have made a mistake. Never go backwards, except for nostalgia, and never regret it. Be flexible, but firm, in your judgment and command. Loyalty is a prime necessity in life, so rid yourself of those who would attempt to destroy your aims, goals, obligations, and principles, and reward those who support you.”
DERMASCOPE salutes Legend, Vincent J-R Kehoe, who still leads aestheticians in the beauty, skin care industry. Still available for shoes as a guest artist, he ends, “All in all, if one does not really love the industry, warts and all, on seldom becomes successful in it.”
Sue Riley - The Gift of Giving
This legendary beauty and skin are expert shares her success with the industry and community.
Sue Riley’s beauty career began when she was a small girl visiting her aunt’s beauty salon in Durant, Okla. She took every opportunity to visit this exciting place, watching her aunt deal with a variety of customers and witnessing innovative facial techniques.
As she reached her teens, she was cutting her friends’ hair and working in a beauty salon on Saturday afternoons. At the encouragement of her husband, she enrolled in IsBell’s Beauty School in Dallas, beginning her love affair with aesthetics. Six months after graduation, and at the ripe old age of 19, she opened her first salon.
With six styling chairs and only employee (herself!), Sue began making a name for herself. “I was scared to death that I would not be a success,” Sue remembers. “Word of mouth spread about the ‘new salon in town,’ and within six months I had five employees working for me.”
She worked six days a week and spent Sunday afternoons cleaning and preparing the salon for the busy week ahead. With no formal business training and only two years after opening her first salon, a second salon was created, followed by a third seven years later.
Elements of Success
Over the years, Sue has credited her success to several things. She is extremely selective in location sites and hires only those who will work as “team” players and fir in with existing employees.
“I am alert to my competition and am competitive in every way,” she says.
Her salons are full-service, offering hair, skin and body care, as well as make-up, nails and a boutique boasting the latest in fashion and accessories. Her philosophy as a beauty professional is that she sincerely cares about each and every client who visits her salon.
“I try to be especially sensitive to each client as a person, not only mentally and physically, but also spiritually,” she says. It is her goal to not only make her clients look better, but to elevate their self-esteem and help them carry these feeling of self-worth throughout every phase of their life.
Continuing education has also been a priority in Sue’s career. “I have always believed that you can learn something from everyone that touched your life,” she says. “You need to continue attending shows and seminars, always striving to learn from other professionals.”
Sue conducts, teaches and directs business seminars, bringing together members of the Internal Revenue Service, employment commissions and other salon owners, covering just about everything needed to run a successful business.
She travels to local beauty schools and high schools, advising and lecturing on what beauty school students can expect after graduation. From young girls in Girl Scouts troops to peers in her profession, she gives of herself to bring out the best in others. And by constantly staying abreast of the latest trends and techniques, she has become an invaluable force behind her salon.
A Dynamic Duo
Speaking of her salon, Sue and partner Deniece Moss provide a unique combination. Friendly competitors in their neighborhood for a number of years (after Sue had sold two of her salons), the women merged their respective businesses and employees under one roof, creating Tres Chic, the largest full-service salon in North Dallas.
According to Sue, Deniece is a genius with perms and colors and handles that area of the salon. The two have built a diversified clientele ranging from young teens to corporate executives. The salon concept is that of a team working together to build an enthusiastic and pleasant work environment.
“I consider my employees as working with me, not for me,” Sue says. “We are all linked together by bonds of caring and sharing in each other’s lives. This is not only my profession, but is my avocation and statement of life.”
Sue and Deniece are dedicated to offering the latest in services and education. From skin and body care, hair and nail care, to the finishing touches of make-up and a trip to the boutique, Tres Chic strives to bring out a woman’s inner beauty.
Sue believes that skin care is a reflection of the depth of values within a person, not just a superficial luxury. By releasing a woman’s potential to become all she can be, her looks will better exemplify the substance beneath the vital, warm and appealing body image.
When clients express doubt regarding the financial aspect of skin and body care, she encourages them to take time for themselves. She helps them understand that when a woman looks good, she feels better about herself, and this feeling may be carried over into all aspects of her life.
Giving of Herself
Sue believes that educating their clients reaps rewards far beyond the doors of the salon. Skin care, make-up and hair care classes are taught as a complimentary service. Up to three hours may be spent going over the proper at-home skin care regimens and the importance of monthly facials, as well as the blending of colors and application of makeup. Women learn how to keep up the appearances of hair and nails between salon visits, and the classes and services combined keep them coming back.
It may sound as though Sue Riley rarely gets away from the salon. On the contrary, not only is she dedicated to helping those in her community, but she also takes it to the capital when necessary.
As a member of the Texas Professional Salon Owners Group, she is one of about 50 members lobbying for changes in state lows; she has lobbied for a bill requiring an increase in the numbers of hours needed to become a licensed aesthetician and manicurist, as well as legislation regarding licensing requirements for independent contractors.
During a recent Texas legislative sessions, Sue traveled to Austin weekly and realized her goal when these bills were passed and signed by the governor. Her group is one of a few of its kind in the United States striving for a more professional industry. “We’re not many, but we’re real loud!” Sue says.
As a whole, the salon is dedicated to community service and donates money, food and gifts to a home for abused families during the holiday season. Cookbooks are put together with the help of staff and clientele, and all proceeds are donated to area hospitals as well as national charities. The staff at Tres Chic also sponsors four to six style shows a year, again donating all profit to charity.
How does Sue Riley sum up her keys to success? “All in All, I love this business, and the past 30 years have certainly passed very quickly. I look forward to many more years of taking care of our clients and helping anyone seeking experience and knowledge.”
What Sue Riley’s Peers Say
“Sue is a total professional. She has always given of her time and herself to help and teach others, so they too can be true professionals.” Kathy Driscoll, director, National Aesthetics Speakers Bureau, Houston.
“Education is a priority for Sue Riley, so she is forever the teacher of staff and clients. She herself is an avid student with a voracious appetite for learning, hungry to learn new techniques for her clients.” Nancy Howe.
“She speaks softly but carries a big stick when it comes to her pride and dedication. Aesthetics in Texas should be very proud and thankful for Sue Riley. I know I am.” Deniece Moss, Tres Chic Salon, and Dallas.
“Of all the people I have met in Dallas through the business, Sue Riley stands out as the most involved and most willing to pursue excellence in the industry. She would be successful in any business.” King Hazle, Charlott’s Spa Salon, Dallas.
Serena Khambatta- Teaching the Concept of Beauty
Her father’s family was Jewish refugees from Iraq; her mother’s family originated in Singapore. But it was no accident that Serena Khambatta was born in India. After all, India is the land of legendary beauties, and Serena Khambatta certainly fits that description.
Even as a girl, Serena David (as she was then known) was strikingly attractive. At 5-foot, 9-inches tall (in a country where the average woman 5-foot, 1-inch tall), she was bounded to be noticed. The charismatic Indian film producer Mehboob Khan offered her the lead in his epic film “Aan” (“Honor”). Serena had just given up a career as a stewardess to marry Minoo Khabatta. She had no intention of disrupting the family she intended to start by replacing flying with acting. “No one said ‘No’ to Mehboob Khan. I shocked him by turning him down!” says Serena as she laughs. She had other ideas.
At a time when a working woman was considered unusual in India, and a married working woman revolutionary, Serena had made up her mind. She would work. And she knew what she wanted to do she came from an exceptionally good-looking family. But the secret wasn’t entirely in genes. There were lotions, herbs and oils that her mother and grandmother used regularly. The recipes had been passed down through the generations and had traveled from Baghdad and Singapore to Bombay. Serena decided to let others in on the secret.
Neighbors, friends, even strangers all experienced Serena’s assured touch as she toned up their skin with special tonics that she had created entirely out of herbs. Her fame spread steadily buy Serena was looking ahead. This was post-colonial India, and Serena knew that economic imperatives would soon overturn traditional Indian society. The woman of leisure would be replaced by the working woman with very different demands on her time. What Serena needed was a modern, fully equipped beauty salon to augment her approach to scientific beauty treatment. It was a concept totally alien to Bombay 30 years ago.
London beckoned, and she enrolled in the Delia Collins Beauty School in 1961. Eagerly, Serena learned various new techniques, adding a Western form to her Indian content. Months later, as she approached graduation, her father back home in India, died. Serena remembers, “I was in England, far away from home, preparing for examinations in a language in which at the tie I was not very proficient. My family withheld the news of my father’s death from me, knowing how close I was to him and realizing tat the news would have a shattering effect on me. It was only after I had graduated as a fully qualified aesthetician that I was informed. I returned to India, deeply saddened.”
With steely resolve she put the tragedy behind her and opened her salon in 1962 at Bombay’s glamorous Astoria Hotel. It was a dazzling success. The well heeled of Bombay trooped in as did a new type of clientele -- the Indian working woman. Serena’s hunch had paid off. Her blend of Indian herbs and Western technology was just what they wanted. Serena says, “I introduced a whole new approach to beauty in India. Women in India tend to be very heavily clothes, with the traditional Indian sari being as long as nigh yards! This leads to a concentration on facial beauty and the almost total exclusion of the body. With my concept of “Total Beauty,” I revolutionized the way women in India think about themselves.”
She pioneered the use of slimming machines in India and introduced traditional Indian yoga as a beauty adjunct. Serena strongly feels that yoga not only keeps one physically fit but mentally serene. “A tense face is never beautiful, a serene face always is. Serenity and beauty are almost synonymous,” Serena says.
“Total Beauty” caught on in a big way. Indian women discovered that their elegant saris draped just that much more elegantly on their new, streamlined figures. And the Indian obsession with facial beauty was also catered to. A stream of innovative beauty products flowed our of Serena’s salon. Herbs like neem and chironjee, the medicinal tulsi, have all been used by Serena in skin-revitalizing masks and acne-resistant creams.
Serena’s daughter, Marisa, is them modern face of salon’s chain. A graduate in political science, a fully qualified lawyer and an alumna of the Completions School of Makeup in London, Marisa brings her diverse talents to the expanding group. She joined her mother 10 years ago when the pressured to expand the salon beyond downtown Bombay became irresistible. In 1982, Serena’s opened its doors in the glittering suburb of Bandra.
“Bandra is the Beverly Hills of India,” Marisa says. “India has one of the largest film industries in the world. The most glamorous people associated with films - actors, directors, producers - have homes in Bandra. It made a lot of sense to locate our new branch there.”
Serena’s concept of “Total Beauty” and Marisa’s innovative make-up and skin care skills add up to winning combinations. The demand for their services is constantly increasing. Serena regularly host seminars on beauty for the employees of industrial corporations. She lectures on beauty as a profession for students of various schools like the Sophia College Polytechnique and Avabai Petit School. Marisa writes a highly popular column on skin and hair care for India’s widely-read Movie magazine. Her column is also due to be syndicated.