Business

E-Blast Off: Why Every Aesthetician Should Have an E-Mail List

Written by Emily Davis, L.E.

Do you want to grow your business? Do you want more clients, more bookings, and higher retail sales? Do you want a way to increase your income outside of the income you make for your work with clients? If you said yes to any of these questions, then consider investing your time in e-mail marketing. If you think e-mail lists or monthly e-blasts of your…

Published in Business

Transforming Dermatology: Exploring Market Consolidation Trends

Written by Josh Swearingen

 A shift in the dermatology industry is subtly unfolding as consolidation impacts the industry’s traditional framework. Private equity and venture capital investments have surged, creating a ripe environment for dermatology practice owners to harvest benefits with the right preparation and approach. This transformation unfurls new horizons for those looking to explore and understand the opportunities of a shifting landscape. Currently, about 8% to 9% of…

Published in Business

Mitigating Malpractice: Tips to Avoid Medical Malpractice Claims

Written by Allyson Avila

It is not always possible to avoid a medical malpractice claim. However, there are certain standards and procedures that every practice should have in place to minimize the risk of a claim and assist in the defense of any claim. The key elements of every type of medical malpractice claim are that the practitioner deviated from the standard of competent care, and the deviation caused…

Published in Business

Facts About Private Label Skin Care: Expanding A Spa’s Bottom Line Through Medical-Grade Skin care

Written by Cheryl Whitman

The world of aesthetic medicine is becoming more and more competitive. As commercial beauty stores begin to sell product lines to bigbox stores, an increased need for medical-grade products will rise. This increases the pressure on skin care product sales and profitability at many medical spa practices.Big box stores offer a wider distribution of the product lines they carry, which makes them more accessible to…

Published in Scope This

Going the Distance: Social Distancing and the Spa

Written by Mary Nielsen

Adapting to social distancing guidelinesis necessary for the survival of your spa business. The aesthetics industryhas transitioned very quickly into evenhigher standards of sanitation, setting new benchmarks for health and safety. Your ability to adapt and then communicate your realignment means the success and growth of your career. OneLocal, a marketing firm, conducted a survey, asking over one thousandclients what they want in the future …

Published in Business

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