Business

Governing Guidelines: The Agencies That Keep Spas Safe

Written by Birttany Facio

Being a spa or aesthetics practitioner is an inherently intimate career choice and one that bears intrinsic responsibility. Skin care professionals see clients sometimes at their most vulnerable and are entrusted to maintain client safety while at the spa. This is even more apparent due to COVID-19. The agencies that are responsible for creating guidelines within the industry help practitioners assume this responsibility with pride.…

Published in Spic and Span Spa

Organizer Adviser: Taking Control of the Treatment Room

Written by Savanna Boda

Nobody likes a cluttered and unorganized workstation, especially clients. Although everything inside of a spa may be clean, the clutter and lack of organization alludes to an unkept and unsanitary treatment room. Not only does having an unorganized spa or treatment room make clients feel uncomfortable, but it also reflects poorly on the skin care professional. This is not appealing to clients, especially when they…

Published in Scope This

Taking It Up a Notch: Steps to Becoming More PR-able

Written by Color Up Therapeutics

When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider: • What makes the brand stand out? • Is the brand or spokesperson interesting and engaging? • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product formulation, management, and marketing. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} These things are important…

Published in Spa PR Made Easy

All-Natural Spa Sanitizing Alternatives for the Impact Conscious

Written by Brittany Facio

Spa sanitation has been one of the hottest topics in our industry in recent memory due to COVID-19 concerns. It affects everyone, literally. Remember the panic when you couldn’t find toilet paper? This is now happening with cleaning supplies. On top of that, is the effects these products have on the environment. With unprecedented supply chain issues, and priority positioning of disinfectants in hospitals, it’s…

Published in Spic and Span Spa

Insider’s Advice to Creating Media Pitches

Written by Debra Locker

This year, more than ever, media coverage and attention are given to pitches that are timely and newsworthy. COVID-19 has dominated the headlines since March. In June, stories of protests added to the crowded news cycle. Now, the presidential election – and the accompanying coverage is in full throttle. Without tying a pitch into what’s going on in the world, it stands a big risk…

Published in Business

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