"My goal for the new year is to become a better listener. In our industry this is extremely important. My hope is that by doing this it will help me provide better customer service and in effect I will gain the trust and loyalty of my clients."
~ Emily Swindle

"2012 is the year! I have finished dipping my toes in my business and I'm diving into the profit pool! Being very new I didn't understand how to run a business fully. Money went back into my business this year, and in other odd places, so learning from those mistakes and reading articles by Pam Stellema has actually helped me a fair bit. I am ready to step up; I am ready to advertise, advertise, advertise; and I am not going to lower my prices."
~ Sommer-Lee Deaves

"I'd like to better my systems, be stricter with my staff (but still friendly), and try to make sure things are more organized."
~ Carissa Hill

"To think with my head; not my emotions."
~ Linda Wale'Fenech

"If you want your business to be a business, then you must treat it like a business and not a social gathering."
~ Pam Stellema

"Like many beauty pros, I would love to increase my income in this new year. Having built my business in the height of the recession, I have learned what works and what doesn't. Coming up with fresh ways to make more money can be a challenge, but I am hoping it's not impossible! As aestheticians, we are creative by nature and that should not stop in the treatment room but should continue in our sales and marketing efforts so our businesses grow. I hope that sharing my knowledge with others will be what takes my business in a new direction for 2012."
~ Pamela Jeschonek

"To plan ahead, be proactive and never reactive!"
~ Sandra Parisi