TRADITIONAL SKIN CARE PRODUCtS
While these topical skin care products (no matter their price or quality) act on the epidermis, they typically do not penetrate to the dermis. What most clients do not understand is that blood and oxygen carrying vital nutrients to the skin operate at the dermal and hypodermal layers, not at the epidermis.
Skin appearance and integrity, revealed through visible skin wrinkles and elasticity, change with age. Natural, chronological and photoaging effects, influences of environmental factors like pollution and excessive sun exposure, and individual behaviors like smoking and drinking alcohol all affect the rate of collagen production and replenishment in the body’s skin, joints, and other connective tissue.

COLLAGEN PRODUCTION
It is well known that the body’s rate of collagen production declines by as much as one percent each year after age 30. In women, hormonal aging further contributes to a rapid decrease in collagen replenishment. All of these factors act on the decline of both the quality and quantity of available collagen.
Consumers worldwide have become increasingly aware of the importance of well-balanced nutrition and diet as a positive influence on the outer, visual appearance of the skin. There is little mystery that a diet lacking essential nutrients vital to the skin’s health may leave a person’s skin in poor condition, lacking the glow and suppleness that is often associated with younger, collagen-rich skin.

INGESTIBLE COLLAGEN
Recently, throughout leading Asian countries like Japan and South Korea, consumers have shifted their skin care attention to ingestible drinks and powders containing various forms of collagen, which is the body’s most abundant protein and the skin’s key, internal, structural pillar affecting its visible appearance. Asian cultures have long understood the natural harmony and flow of their bodies and how their internal states affected by nutrition reflect their outer appearances.
In the United States, several manufacturers produce variations of collagen-enriched capsules and powders. They are available for sale on well-known shopping websites, as well as in retail chains specializing in supplements.
What is new and exciting to the American landscape is the availability of drinkable liquid forms of collagen. Consumers are increasingly choosing daily, drinkable shots as a regimen that cumulatively adds technologically- modified collagen peptides to their skin’s dermal matrix.
When collagen peptides contained in a daily, drinkable shot are ingested at the right molecular size and dosage, such as 2,500 mg (as opposed to larger doses like 7,500 mg), they are able to avoid collagen’s degradation by the stomach’s gastric juices, as well as pass through the intestinal barrier to reach the bloodstream and deliver collagen where it is absorbed into the dermis.

LIQUIDS VERSUS POWDERS
As opposed to collagen peptides in powders and capsules, correctly-sized peptide molecules in a liquid supplement form have the advantage of being pre-dissolved and hydrated in water, further increasing their efficiency and avoiding collagen denaturation. In addition, great-tasting, drinkable shots provide a convenient, one-step drink and go, with the ideal blend of collagen and reinforcing vitamins. High-quality, drinkable collagen supplements not only replenish the body’s own collagen, but stimulate the body’s own natural production as it ages.
The equivalent dosage in capsule form would require swallowing three to five separate pills or imprecisely mixing a powder into a shake or glass of water. The drinkable, collagen-supplement form factor is the ideal choice to present to clients who want to improve the skin for their entire body. Hydrolysed collagen is not just good for keeping the skin’s texture and appearance looking younger, but also helps with weight loss and joint and connective tissue repair.
The other major advantage of offering a drinkable collagen supplement is that is does not have to displace the topical skin care brands that are being sold and used in treatments. Rather, it is a complementary product that works within the body’s natural processes and flow. It is also a recurring purchase because most users see visible improvement in their skin over a four-to-eight week period when drinking a shot daily. They will want to continue and maintain that improvement, going back to buy more.
The skin is the body’s largest organ and is 72 percent collagen! As an organ, it operates from within. The liver, lungs, kidneys, and all other organs require correct, adequate nutrition to operate in their respective roles to serve the larger body. Using this logic, the same method should be applicable for the skin.

This cross section of major skin layers shows the operation and effect of an ingestible, liquid-collagen supplement and its impact on replenishing and strengthening the collagen integrity of the dermal matrix. The use of purified, bioactive collagen peptides is reinforced by optimal dosages of key vitamins that affect the collagen’s helix structure and DNA.