GlossGenius has partnered with Josh Rainville, Jade Tang, Leysa Carrillo, and other leading educators for their launch of Dear Clients – a movement to help beauty professionals bring transparency and visibility to their clients.

Dear Clients is a content movement empowering beauty professional to shed light on topics that every client should know about, but can be difficult to discuss in person. The growing series showcases letters written to clients and inspires beauty professionals to understand how to bring visibility to clients about important topics.

As beauty professionals and business owners, there are so many hats to wear. “Clients are the life of your business and that is why it is awkward and tricky to share the truth to clients on so many topics, whether it is telling a client that their inspiration look cannot be achieved or making sure they know how to care for it after they leave your salon,” explains Danielle Cohen-Shohet, co-founder and CEO of GlossGenius. “That is why we are supporting the Dear Clients initiative and cannot wait to continue growing and furthering our incredible community of creators.”

To join the Dear Clients movement and learn more please follow the link dearclients.org