With the goal of funding 50,000 women entrepreneurs around the world through the company’s philanthropic arm, FITE, Dermalogica teams around the world raised awareness surrounding women’s issues and raised funds in support of International Women’s Day. In the United States, team members at Dermalogica’s concept spaces and at locations for The International Dermal Institute (IDI) made FITE donations for every retail purchase, including online, made by a customer, and every IDI class booked by a student. FITE bolstered these activities by matching every $25 loan made to a FITE woman entrepreneur, crediting the Dermalogica team.