Scope This Location, Location, Location: Proximity Engagement Marketing & Client Loyalty Customers spend more with businesses they are loyal to, and according to a report by Fundera, 56% of customers said they are more loyal to brands that understand them.1 Considering more than half a business’s revenue typically comes from existing customers, overlooking how to continually deliver personalized experiences online and in-store, could be negatively impacting growth. But achieving true personalization and loyalty has become increasingly challenging as the marketing noise grows louder, and data privacy continues to be a concern. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE
Scope This Dressed to Kill: Work Attire for Success Make first impressions count by dressing to impress for a desired job to help make that dream job a reality. While there may be different opinions regarding the time it takes to form a first impression, it is certain that one’s appearance plays a role. It is important to consider the image one hopes to portray and ensure that it aligns with their professional goals. Clothes offer an opportunity to display personality as well as tell a story of sorts. These stories should be crafted mindfully and reflect the space and energy of where one works, the services offered, and, of course, the clientele that is sought after. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE
Skin Care True Color The health benefits of light have been known for thousands of years. Records of it can be found in the Hindu text, Atharva Veda, dating back as early as 1400 BCE. In the past, exposure to sun rays and the consumption of herbal blends were used to relieve symptoms of vitiligo, a patchy hypopigmentation of skin, which was then believed to be a form of leprosy. Compared to today’s medical approach, not much has changed in vitiligo treatment. Instead of natural sunlight, doctors use ultraviolet light generating devices and photosensitivity increasing medications instead of herbs. Starting in the 18th century, different reports have been published in medical journals about the use of sunlight for treating infected wounds and other skin conditions. Notably, in 1776, scientists LePeyre and LeConte found that sunlight concentrated through a lens accelerated wound healing and destroyed tumors. Then, in 1917, Einstein contributed to the research by predicting the process of stimulated emission. Finally, in 1964, the Nobel Prize was awarded to Charles Townes, Nicolay Basov, and Aleksandr Prokhorov “for fundamental work in the field of quantum electronics, which has led to the construction of oscillators and amplifiers based on the maser-laser principle.” Later, in the 2000s, the Nobel Prize was awarded to Russian scientist, Zhores Alferov, for the studies that formed the foundation of diode laser, or LED research. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Elina Fedotova is the founder and chief formulator for Elina Organics, an award-winning cosmetic chemist, a celebrity licensed aesthetician, and the president of the Association of Holistic Skin Care Practitioners
Medical Med Talk Consultative aesthetics is the process of learning a client’s needs, then meeting those needs with solutions that combine products and services. With many clients seeking aesthetic treatments in conjunction with medical prescriptions and procedures, the clinical aesthetic practitioner requires an understanding of cosmeceutical ingredients and prescriptive medications for successful treatment outcomes. A licensed professional can treat skin in ways that do not require medication or surgery, and very often, it is the professional who is first presented with the most common skin conditions like melasma, rosacea, acne, and hyperpigmentation. A skin care specialist can assess skin but cannot diagnose a medical condition or recommend prescription medication. However, a professional can help develop a healthy skin care routine for any known skin condition, so it is vital to be familiar with prescription medications, indications, and contraindications for aesthetic treatments. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Master aesthetician, Lyn Ross founded Institut’ DERMed Spa, one of the most respected names in the skin care industry, in 1989. The Institut’ DERMed Spa is a 3,000-square-foot facility located in Atlanta, Georgia, with 11 treatment rooms offering the latest medical clinical aesthetic technologies to assure quality solutions that provide the ultimate relaxation and results for skin health and beauty. Ross was an originator of the cosmeceutical product and treatment concept Institut’ DERMed Clinical Skin care, which is now widely dispensed in prestigious spas, medical spas, and physician’s offices. Ross founded the Institut’ DERMed college of Advanced Aesthetics in 1995, after years of providing client support for the medical community to teach professionals, nurses, and physicians the specialized skin care and makeup techniques she developed working side by side with doctors to help clients recover after surgery.
Skin Care New Again Although clean skin care seems to have emerged in recent years, its earliest inception is not entirely new. There is written evidence of plant-based oils used in beautification spanning back 3,500 years in early Egypt. With this in mind, delving into the history is relevant to where it has evolved. To understand why people living a cleaner lifestyle demanded this evolution, it is necessary to acknowledge what skin needs to remain healthy and therefore youthful, in an everchanging industrialized world. How the new thinking paradigm gave people clean skin care is a reverse engineering of what was learned in the past. By looking to indigenous sources and people, it can be seen that every culture in time has utilized what has been accessible in their habitat to heal and regenerate skin. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE A licensed clinician and holistic aesthetician, Julia Faller is the founder and formulator of Benedetta, the first and only skin care line formulated with 100% botanical ingredients. Seeking raw materials from organic and biodynamic local and global family-owned farms set the precedent for Benedetta’s farm-sourced ethic. As an aesthetician in the mid-80s, Faller performed customized facial treatments using lipid plant and essential oils that were the catalyst to what would eventually become Benedetta. Faller utilizes only fresh botanicals and living, raw nutrients and rejects all harmful parabens, emulsifiers, preservatives, and even vitamin pharmaceuticals, then and now.
Business State of the Art: Software & the Spa Digital solutions can deliver a healthcare experience that is more than just skin deep and a warm glow. According to industry research from last year, the global wellness economy is forecast to reach $7 trillion by 2025.1 Yet, service levels at spas, beauty, and wellness clinics, burdened by legacy technology installed many years ago, are struggling to keep pace with client demand and service expectations. A digital facelift is in order. Spa clinics must look to apply modern supply chain and customer relationship management technology to their cosmetic healthcare operations to deliver first-class client outcomes and ensure flawless safety software standards. Clients seeking out beauty and wellness clinics for cosmetic procedures, such as face treatments, injections, or just that warm glow from a luxury spa treatment, have the same service expectations as customers in any industry. Yet, there is currently a capability gap between both client-facing and back-end treatment operations and the service levels people have become accustomed to elsewhere in their everyday lives. For many spas, beauty, and wellness clinics today, there are three ways to build and consolidate a technological competitive advantage: deliver consistently high clinical care outcomes, offer a seamless end-to-end client journey, and safeguard clients with high safety standards. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Andy Randall joined the leadership team at Halfords in 2014 as managing director of Halfords Autocentres, building the business to the U.K.’s number one motoring services provider. He is also currently a director of the Society of Motor Manufacturers and Traders. Randall further expanded his remit in May 2021 by becoming group chief operating officer. Randall was previously the CEO of SK:N, where he developed the business into the U.K.’s number one chain of skin clinics through a strong focus on medical standards, customer service, and a sophisticated digital customer relationship management system.
Skin Care Sun Smart: Wearable Ultraviolet Protection The incidence of skin cancer is at an all-time high. It is the most commonly diagnosed cancer in the world. More than two people die of skin cancer in the United States every hour. Having five or more sunburns in your lifetime doubles your risk for melanoma. 90% of non-melanoma skin cancer is due to ultraviolet ray exposure from the sun. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Technician, educator, mentor, and business owner, Mary Nielsen has been at the forefront in medical aesthetics since its infancy in the early 1990s. She is an Oregon-certified advanced aesthetician and a licensed aesthetics instructor. She serves as vice chair of the Oregon Board of Certified Advanced Estheticians. She is the author of several aesthetics books, including four chapters in the latest “Milady’s Esthetics” textbook.
Business Online Shopping: Choosing the Right E-Commerce Solution An e-commerce platform is software that allows a business to sell over the internet and customers to purchase products or services online. If your business has a website, chances are it came with a package option for online sales. These options can vary widely depending on your business size and needs. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Rachelle Dupree has over 20 years of experience in marketing, media, and communications. She earned a bachelor’s degree in communication arts and marketing and a second degree in graphic design. She studied with a Denver-based herbalist and naturopath for four years, combining her marketing knowledge with her love of natural remedies. She currently contracts as a marketing and communications director for Vivoderm Natural Skincare and various design clients.
Skin Care There’s an App for That: AI & the Future of Skin Health Technology and skin health have seemingly collided with the growing sector of skin care apps. Can an app really tell you and your clients how healthy their skin is or how effective your treatments and products are at combating concerns? Can this be the tool that finally gets your clients not only compliant but consistent with their homecare? A quick search for apps returns with more than 50 available skin care downloads. The claims range from the standard of helping change habits, creating custom skin care routines, tracking progress with artificial intelligence, analyzing skin, scanning products for hazardous ingredients, linking to a home device, and integrating with cosmetic manufacturers to the more niche of tele-connecting with a licensed practitioner, self-checking moles, finding comparable product on a budget, receiving alerts for the ultraviolet light index, and even facial exercise programs all from the comfort of our smartphone. These interfaces are obviously more consumer-driven and vow to give the user more empowerment and education with their skin. But can these claims be too good to be true? With clients spending more time than ever on their devices, this may be the point to shift our focus onto helping them appropriately use and integrate apps into their routines. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Elizabeth Brasher has been a licensed aesthetician since 2011 and has been practicing with a strive for advanced skin care education ever since. Brasher is an aesthetician at Premier Med Spa in Richardson, Texas. She continues to devote herself to helping her colleagues by offering expert training, heading online aesthetics forums, and writing contributions to industry magazines. At the beginning of 2020, Brasher became DERMASCOPE Magazine’s lead in-house aesthetician.
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