Customers spend more with businesses they are loyal to, and according to a report by Fundera, 56% of customers said they are more loyal to brands that understand them.¹ Considering more than half a business’s revenue typically comes from existing customers, overlooking how to continually deliver personalized experiences online and in-store, could be negatively impacting growth. But achieving true personalization and loyalty has become increasingly challenging as the marketing noise grows louder, and data privacy continues to be a concern.