BABOR, a pioneer in professional skin care, recently unveiled a new interactive retail installation and branded space within the luxurious Biltmore Spa, at The Biltmore Hotel, a historic landmark located in Coral Gables, Florida. BABOR promises both an indulgent experience and visible results with high-end, innovative products, making it a natural fit at the luxurious Biltmore hotel and spa. The new space is dedicated to a fully engaged consumer experience that will allow guests to access BABOR products through first-hand experience and a consultation table, as well as interactive retail and treatment offerings within a serene spa setting. “We are thrilled to be launching this new retail installation at The Biltmore,” said Benjamin Simpson, Senior Vice President of Marketing at BABOR Cosmetics. “We recognize that partnering with the right resorts, spas, and retailers is a key component in providing our consumer with access to the best treatments and products in a space that exudes the BABOR lifestyle. Naturally, The Biltmore Hotel Spa is the ideal venue for us to expand our luxury line of skin care products, as we serve the same clientele. It is truly a win for all. Our consumers now have a location in Miami, in the very exclusive Biltmore hotel, where they can purchase and experience our innovative products.”