gloProfessional, known for its formulations, products, and commitment to quality, has rebranded to become Glo Skin Beauty, a fully unified approach to skin care and makeup. According to company representatives, all the line’s products have undergone extensive research and testing, aiming to create synergy in consumer’s skin care routines. “We recognized an opportunity to harness the latest scientific developments throughout our entire offer.” says Jerry Wenker, CEO of Glo Skin Beauty. “We developed formulations that fully complement each other, delivering a full spectrum of beauty solutions from cleansers to lipsticks. It’s an intuitive and powerful reframing. By purchasing Glo Skin Beauty, the consumer can trust in our line to deliver optimal skin health across all categories.” The brand reinvented their packaging, visually illustrating the cohesive approach of the offer. Consumers can easily understand product categories, customizing regimens that work for their concerns.