In today’s day and age, the landscape and opportunities for skin care professionals are vast and ever growing. Utilizing methods to reach current and prospective clients through social media is a constant task of the modern professional and has presented obstacles for most because business, marketing, social media marketing, and graphic design do not get covered in aesthetic programs across the country. Yet, it is…
For many, an intravenous (IV) hydration clinic seems to be a business with high margins and low overhead. Though there are those that open successful clinics, many face the common issue of scope of practice laws that are not always clear, exposing the clinic, owners, medical directors, and, primarily, the provider. These requirements changes across state lines as well, creating even more confusion than clarity.…
Exfoliating acids have long been a proven way to help provide solutions to various skin concerns. While cellular turnover takes place on a regular basis throughout much of a person’s 20s, by the age of 25, that rate of cellular turnover rapidly declines. It is necessary to give those cells a boost to help remove dead surface cells and to reveal smoother skin. One of…
The skin care industry is ever changing and growing by leaps and bounds. It took a huge hit during the pandemic, but it is back now. The last season of tradeshows proves that excitement and motivation. Increased demand for education, increased retail options, and increased attendance are a sign that most professionals are happily moving on from the last two years of uncertainty. However, with…

Starting Solo: Gearing Up for Growth

Written by Sonita Michelle Gray
Operating a solo practice takes hard work, dedication, and consistency. Before expanding, there are several factors professionals should consider to see their vision through. One of the first signs to expand a business is lack of space. Most solo skin care professionals start their careers working in day spas, medical spas, and dermatologist offices. The more their business flourishes, the more space and team members…

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