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Ancient Egyptians revered the aloe vera plant and considered it to be the “Plant of Immortality.” The glamorous Cleopatra regarded aloe vera as her beauty secret. Legend states that the Pharaoh kept the Aloe as a palace plant, assigning it a very high status. Drawings of the aloe plant have been found inscribed in the tombs of the pharaohs. Supposedly, Alexander the Great in 333 B.C., was persuaded by his mentor, Aristotle, to capture the Island of Socotra in the Indian Ocean for its famed Aloe supplies, needed to treat his wounded soldiers.
For many years, acids were the profit-producing darlings of the skin care industry and skin care professionals believed they were the answer to younger-looking and acne-prone skin. But now, with new products and services developing, the days of ‘always make’em peel’ are moving into the past and professionals are coming to believe acids should not be the only tool for anti-aging, but a tool-among-many. More and more are utilizing them in specifically indicated cases only and are finding other alternatives available to them.
Building your successful spa and salon business all begins with one happy customer. And in order to build business through your satisfied client base, you must first focus on building loyalty. But how do you keep customers for life? And how do you go yet one step further and get your loyal customers working for you by referring new customers? Following are some practical tips to help you get you started:
You have a vision of a magnificent new spa and you want to turn it into reality! Wonderful!! The decision to create a new spa starts a cascade of activities that can be both daunting and thrilling. It involves creating the physical space as well as designing how the spa will operate once it is open. You know that you cannot do it alone. You need a plan to ensure that the operations will flow smoothly in the space. An architect will help translate your vision for the physical property into the blueprints that will begin to turn the dream to reality.