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When a guest comes into your establishment, what do they see? What do they feel, smell, hear, and maybe even taste? Your focus on the details of client care gives the ability to take a satisfactory experience into an extraordinary and magical one. This magic can reside in a one room spa studio or in a 10 room mega spa. It can exist in the surgi-center medi-spa or the multipurpose treatment room in the back of a conventional salon.
Is your goal to be an expert in your field? Do you want to provide services that your clients can’t duplicate at home? If you answered yes, it’s time to break into the world of machines in the field of aesthetics practice, and harness these new trends to foster a competitive advantage. Machines can ramp up your services and provide a level of results not otherwise possible through a conventional, non-machine facial. Many of the new technologies today are developed to not only have benefits inherent to their respective capabilities, but also to penetrate targeted active ingredients deeper into the skin, allowing better absorption of your skin care products.
Most aestheticians love their job; they live, breath, and constantly discuss their work. Their vacations are spent at skin care shows, and their gifts to friends and family are free treatments. But they usually have a favorite service they do, and most have at least favorite one that they dread when they see it on their book. During my research for this article, I asked aestheticians across the country about their favorite and least service services to perform. Who knew that there would be an aesthetician out there whose favorite part of her services is to sell home care?
What’s new? What’s now? What’s hot? What’s not? Have you asked yourself these questions lately? If you’re looking to sustain, grow, or expand your business in 2008, these questions should be on your mind. I started thinking about this in June of this year! As this year comes to an end and the new year approaches, it is an important time to evaluate where you are and where you want to go. Let’s take a closer look at this by answering this question: When reviewing your current treatment offering, what are your cash cows, stars, question marks, and dogs? Let me explain.
What is Thalasso therapy and how can it be used by aestheticians, doctors, cosmetologists, and nail technicians to improve the look and feel of their client's face and body while promoting psychological well-being?
Theory of Corporate and Business Planning, Conflict Resolution, Human Resource Managers, verbal and written reprimands and warnings, OSHA, ADA, and ACLU are all important topics when it comes to owning a business. After pondering these topics for oh… 15 seconds, I came to realize that the main reason we became business owners is because we love the industry and are passionate about our work. The employees that we surround ourselves with at our place of business, although with many differences, are all practicing the same end philosophy, 100 percent customer care that is physical, social, and therapeutic.
The trend this holiday season offers you a couple of different looks from which to choose. Deep red lips balanced with a neutral eye or the smokey, expressive eye with barely there lips. Shimmer is in and is the perfect festive look for the holidays.
Classic Crimson It's the return of the fabulous 40's classic look: pale, creamy skin with defined, red lips.
Imagine this scenario… you’ve had a long day behind the chair with facials and bikini waxes scheduled one right after another. Your feet are tired; your neck hurts… even your hair feels like complaining. You’re dying for some relaxation and pampering of your own and can’t wait for your next appointment with your favorite massage therapist. Now towards the end of your shift, you’re sitting in the break room waiting for your last client… finally. As you sit there, rubbing your temples trying to keep a headache from creeping on, you feel a set of hands on your shoulders unexpectedly.
There was a time when most of us thought of spa treatments as a luxury - something we may or may not allow ourselves to indulge in depending on how much we needed a pamper session. That form of mind conditioning is "nearly" a deliberation of the past. Rightfully so! There's so much more to mud than facials and body wraps – although I'm the first to say I love the skin-nourishing effects of having both those treatments regularly. And sure, mud treatments are successfully used for relaxation, stimulation, and many other wellness purposes that "anticipated" spa mud treatments provide.
From the beginning of my career 30 years ago, I have loved touching human skin. Like many of my fellow-professionals, I have worked in many full-service salon environments where skin care was, in fact, not the main event. Generally, these salons focused on hair care, as many do today. Nail care has more recently emerged as a huge and wildly creative industry, but skin has and will always be my passion.