Displaying items by tag: DERMASCOPE

If you have tried repeatedly to get a focus on customers, customer loyalty, and customer profitability inside your organization with less than stellar results, you’re far from alone. Most companies jump in without evaluating how the organization works together, whether the CEO is truly committed, and if the patience exists for the long road ahead. These are the key issues that usually get in the way of making progress. See if you recognize any of them in your organization.

In this month's column I want to offer simple corrections for what I consider to be some of the most routine but unrecognized customer service mistakes found in day spas. Whether the spa spends lavishly or neglectfully on customer service training I discover these costly oversights at virtually every one I call, consult to, or visit. The fact is that spa businesses lose their profit potential more through numerous small failures in building customer rapport and sales than to large management errors. Yet many spa owners and directors are simply too busy, overconfident, or unaware to recognize the steady losses generated by company policy and protocol.

Every retailer dreams about inventory literally “flying off the shelves”, as the phrase goes. But unless the retailer doubles as a savvy air-traffic controller, carefully overseeing arrivals and departures of items each day, you may encounter turbulence over Milwaukee (or wherever your business is located)!
Effectively managing the flow of inventory from your manufacturer to your clients is one of the most essential aspects of ensuring the success of your business. Few things displease a loyal client more than learning that a favorite product is out of stock. Conversely, nothing deflates the buzz of shopping more than seeing dusty, shopworn merchandise on the shelf, which obviously isn’t moving—the result of over-ordering.

Masks are an incredibly effective part of one’s skin care regimen. Perfect pre-date or post-party as emergency care and weekly as a treatment routine, masks rule the medicine cabinet. So why are they are collecting dust on your shelves? Moving your retail masks requires participation of the aesthetician, spa management, the brand, and believe it or not, the client. Reverse the cycle and increase sales by learning the 10 reasons why the product is not moving:

Pursuing the right marketing strategies is critical to the financial success of your spa or salon. Given below are some current marketing strategies that can help to increase income and clientele in the body and skin care industries.

Use Effective Online Marketing Strategies
Today’s online marketing environment is becoming increasingly more sophisticated. When someone wants to get a listing of spas in a specific location the Internet is the place to go. Create a domain name that will make your spa appear on the Internet whenever someone uses a search engine.

There's one thing every experienced aesthetician knows for sure - new clients don't come quickly or easily enough! What with all of the new day spas opening everywhere and beauty schools minting flocks of trained skin care professionals the wait for a large client following can be long and excruciating. Can't afford an expensive advertising campaign or the latest skin-firming device? Not a problem! You have a low-cost and time-proven opportunity available to you that can do much to shorten the client building process while increasing your career income in short order: Make-up services and product sales.

All skin discolorations need to be addressed the same way. It's important not to camouflage, but to blend natural color into the discolored area. This applies to port wine stain birthmarks, rosacea (red pustular lesions), vitiligo (patches of unpigmented skin), bruising and any skin discoloration resulting from chemotherapy and radiation treatment.
When selecting product to place on these discolored areas, you need to use one that is user-friendly and highly pigmented and one that will not cause any skin irritation. When in doubt, I always recommend a quick and simple allergy test by applying different products. The inside area of the elbow or directly below and behind the ear are two areas which will give you accurate results.

For a woman who on most evenings chauffeurs kids, pushes a grocery cart, cooks dinner, does laundry and helps with homework, being likened to a Hollywood star may seem a little ridiculous.
Selling a fantasy sparks many successful advertising campaigns. Purchase a specific product and a life of romance, excitement, and glamour awaits you. Spritzing on the right perfume could lead you to stepping into a limo, wearing diamonds, embraced by Mr. Knock-Down Gorgeous. Buy the right car and you will drive along the Pacific Coast Highway like a scene from a James Bond movie.

Make-up is by far the leading draw into the skin care products and skin care services we have! If you don’t offer and/or promote make-up services, you are letting thousands of dollars walk out the door in not just retail sales, but increased service sales. You are telling them it’s OK to go buy somewhere else! Women buy make-up, this is a proven fact. If only just a lipstick or blush, they do buy. Possibly, for the ones who don’t wear make-up, it could be that no one ever showed them how to apply it to look natural. Where do they buy their make-up?

And last but not least is the important consideration of your clients current skin care program. Directing your questions with respect to all of the products they are currently using will assist the aesthetician in finding areas of their existing skin care that may need to be addressed. I always encouraged my new customers to “bring their face in a bag” so I could review the products along with the ingredients. This snooping also uncovers how they use their products, how much, are they dipping their fingers in the jar, have the products been exposed, etc. Finding out how they care for their products means this would be time to instruct them how to use skin care properly.