We find ourselves in a very unique time when it comes to workplace culture. Now more than ever, we find multiple generations working together in the same office. Sometimes this leads to discourse, but with thoughtful planning it can lead to some truly great things.

The Baby Boomer generally refers to someone born between 1945 and 1964. As the first generation to earn and possess more than their parents, Baby Boomers had their formative years during a very unique time in American history. They typically combine idealism and social awareness of the 1960s with the work ethic of their parents, a generation who lived through The Great Depression and World War II. As a result, the Baby Boomer generation tends to be stereotyped as ambitious and value their possessions.

Jay A. Shorr, BA, MBM-C, CAC I-XIV is the founder and managing partner of Shorr Solutions, a Florida-based medical practice consulting firm assisting practices with their operational, administrative, and financial health. He served as the vice president of operations and practice administrator for a leading board-certified dermatologist and cosmetic surgeon and held partnerships in two leading South Florida plastic surgery centers. Shorr has served as a professional motivational speaker for nearly a dozen industry organizations. He is a certified medical business manager (CMBM) from Florida Atlantic University, a certified aesthetic consultant (Levels I-XIV) at The Aesthetic Show and The Aesthetic Academy, and a member of The Aesthetic Show’s 2019 Scientific Advisory Board.

Mara Shorr, BS, CAC II-XIV, is a partner and vice president of marketing and business development for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients. She is a Level II through XIV certified aesthetic consultant utilizing knowledge and skills from her previous positions in marketing for two separate leading dermatology, cosmetic, and plastic surgery practices located in South Florida. Focusing on both internal and client strategies in traditional and new media, she is a public speaker and has written for a number of industry publications.