Advisory Board Alexandra Zani Alexandra J. Zani is an international educator, researcher, and author with a background in cell biology and medical. Her passion for education resulted in receiving numerous advanced certifications, both in the United States and abroad. Zani earned an instructor license for aesthetics/cosmetology, is NCEA certified, certified in Oncology Esthetics®, and the Pastiche Method® of Skin Analysis. She is a member of the International Association for…
Advisory Board Justin Dotterweich Justin Dotterweich, CEO of ExPürtise®, has previously held many consultative roles in the spa and wellness industry. A versatile sales leader that has created and implemented award-winning public relations campaigns while consistently accelerating company sales. He is an expert in training sales teams, solving business-critical problems, interacting with senior executives, and driving operational excellence. Dotterweich is passionate about educating and empowering consumers to make smarter,…
Advisory Board Barry Eichner Barry Eichner is the co-editor in chief of Lipgloss + Aftershave, a personal care and lifestyle review site offering fun and informative reviews. Eichner began his spa career in 2000, working as V.P. for a chain of medical spas. He has been an industry consultant since 2011, specializing in Digital Media Strategy and content creation. He writes for national spa trade publications, a published, editorial…
Advisory Board Mara Shorr Mara Shorr, B.S., CAC II-VI, serves as the company’s vice president of marketing and business development. She is level II-VI certified aesthetic consultant, utilizing her knowledge and experience to help clients achieve their potential. She is also a national speaker and writer.1. In one word, describe yourself! Ambitious 2. Who is your role model and why? My parents! I come from a home of divorced…
Advisory Board Shel Pink Shel Pink is the founder of SpaRitual, a pioneering, sustainable beauty brand based on the rituals of self-care. Pink built SpaRitual on the guiding ethos of Slow Beauty, encouraging women to reclaim ownership of their greatest commodity (time) and establish a connection through meaningful daily beauty practices. Shel’s advice and insights are sought after as a keynote speaker, and she has been featured as a…