A noticeable shift has occurred in health and wellness messaging. The antiaging trend has been replaced with new terminology. Healthy aging is now the goal, and really, why would it not be? Clients come to their aesthetics provider to look and feel their best and the first step to helping them achieve that feeling of confidence and wellness might just be to change their mindset.  

GROWING PAINS 

Aging can be described as the degradation of the body’s metabolic process. For generations, people have looked for ways to minimize the effects of aging to increase longevity. Look at the billion-dollar antiaging industry offering serums, creams, and mild-to-moderately invasive treatments. This industry thrives because people tend to want to hang on to their youth for as long as possible. People want to feel great, spend more time with their family and friends, travel the world, and generally enjoy life with as few aches, pains, and wrinkles as possible. 

Many clinics, spas, and wellness centers now offer specific treatments to combat a wide variety of side effects related to the aging process. While the hands of time cannot be turned back literally, there are steps that can be taken now to improve and maintain one’s best appearance, slow down the signs of aging, and give a bit more longevity. This is where the healthy aging concept comes in. It is a whole-body concept that takes into account one’s physical, mental, and emotional wellbeing. 

According to the World Health Organization, healthy aging is a “continuous process of optimizing opportunities and improving physical and mental health, independence, and quality of life.” How can professionals help their clients safely and effectively reduce, reverse the effects of aging, and treat several of the common issues that come with aging? There are some key steps to get started on the healthy aging journey, but first it is important to make note of a few contributing factors.  

Denise Ryan has more than 30 years’ sales, marketing, and product management experience in dental and medical device manufacturing. Ryan’s secret weapon is her unique ability to uncover what is truly special about a product or service and then passionately enroll others in that belief. She has been with BioPhotas since January 2012 as Celluma product manager, director of sales, and currently serves as the global vice president of brand management. Ryan reguarly writes and speaks internationally on the science and benefits of low-level light therapy.