Selling retail products is a great way to grow a spa’s revenue while allowing you to offer an at-home treatment plan designed for your waxing clients. It is important that the products you choose to sell match the needs of your clients. Choosing products that do not align with your services can result in a challenge when trying to sell them. There are quite a few options when it comes to at-home care for waxing, such as exfoliating products and targeted ingrown hair treatments. Aspects to consider when developing a retail plan include customer service, staff training, selecting quality products, and effective marketing.

CUSTOMER SERVICE & STAFF TRAINING

Your employees are the backbone of your retail business as they will have the most opportunities to engage with your clients, including the initial greeting when they first walk into the spa, the time spent in service, and time spent at check-out. Training and educating your team should be a priority to ensure selling success. The training plan can be a combination of product knowledge, sales techniques, customer service skills, and ongoing support. Product knowledge should include full-education sessions on each product and could cover the benefits, ingredients, and recommended usage. 

The overall training goal should be to provide enough information to help your team feel comfortable and confident when discussing the products with their clients. Selling retail can be intimidating, and the more confidence your team feels in talking about the products, the more it will encourage them to promote these products to clients. Implementing product training days that are designed to provide hands-on training will allow your team to fully experience the products themselves. Offering free samples to your team will allow them to have the opportunity to then speak genuinely from experience. Additionally, providing manuals and videos on the products for future reference will help provide ongoing support to your staff.

Lindsay Miller is the president of LYCON Wax North America. Having first discovered LYCON Wax in the United Kingdom 10 years ago, she has dedicated her time to growing the brand across North America, including introducing LYCON to Canada. Training and product quality are extremely important to Miller and she prides herself on building a strong team around her that can offer the best customer experience possible. LYCON continues to be a market leader in hair removal wax and is used in top spas and salons around the world.