Do-it-yourself at-home spa treatments have risen in popularity, driven by consumer convenience, affordability, and the availability of user-friendly kits. Home waxing has become lucrative for consumers as more of these options, including waxes that offer various benefits for sensitive skin or thick, coarse hair, have become available. Additionally, social media platforms have increased the library of user generated videos that focus on educating the consumer on the process, making the at-home option attractive. However, there remains a strong demand for in-spa waxing services and loyal customers who feel more comfortable booking their wax at a professional wax bar or spa. The challenge for a spa is to keep the loyal customers returning and not be tempted by the at-home option. 

GET PERSONAL

Ensure that every visit your client has at your spa is unique and welcoming. Create individualized records of clients and notes on their file so that staff members can remember special requests, such as their favorite provider or treatments. Welcome each client as they enter the spa and emphasize comfort and professionalism. Competition among spas is strong so offering tailored services to clients, such as consultations and customized waxing plans, can set your business apart and help build strong client relationships​.

Lindsay Miller is the president of LYCON Wax North America. Having first discovered LYCON Wax in the United Kingdom 10 years ago, she has dedicated her time to growing the brand across North America, including introducing LYCON to Canada. Training and product quality are extremely important to Miller and she prides herself on building a strong team around her that can offer the best customer experience possible. LYCON continues to be a market leader in hair removal wax and is used in top spas and salons around the world.