Building a Brand Scroll down for on-demand video (must be logged in and registered for 2021 Summit to view) In this webinar, discover the power of having a cohesive brand and how to build brand awareness. In an industry as competitive as the beauty industry, it is crucial that clients fall in love not only with services but with the brand as well. Learn key concepts around creating brand loyalty, the power of a brand, and ultimately, the steps to create a brand. MEET THE PRESENTER- MICHAEL MCGUIRE Michael McGuire is the CEO of GM Revolution. With a background in mechanical engineering, entrepreneurship, and growing up in the skin care industry, McGuire is on a mission to normalize men taking care of the health of their skin. Want to read more? Subscribe to one of our monthly plans to continue reading this article.