One of the most critical decisions for any aesthetician and spa owner is selecting the right product lines to carry, because not only will these products be used during treatments, but they will also serve as a large chunk of incoming revenue through post-care products and at-home regimens.

The products carried and sent home with clientele are also an extension of the skin care professional’s expertise that bridges the client from treatment to treatment to ensure loyalty and a high lifetime value. When considering which product lines to carry, the following six steps make the product selection process easier to navigate.

As a skin care enthusiast, aesthetician, and founder of Herbal Skin Solutions and The Esthetics Academy, Kaelin Jutras and her team are on a mission to elevate the realm of aesthetics through every facet of their process, from product conception to creation to results. Whether it is their commitment to conducting research and laboratory audits to ensure the highest level of product quality; developing proprietary cosmeceutical formulations that are 100% paraben-, sulfate-, and cruelty-free; or staffing the customer support team exclusively with licensed professionals, they know that science-driven solutions and experience-backed support are the foundation for aesthetic empowerment and success.