The importance of a digital presence in 2021 is necessary now more than ever. Let’s break it down into three easy ways to begin or improve your digitalpresence.

PICK ONE

Seriously, just pick one form of social media. When first diving into social media, I highly recommend starting with one form that speaks to you the most. That way, it doesn’t feel overwhelming, and you can focus all your energy into that one space. A common mistakefor  beauty professionals is spreading themselves too thin, which can lead to not being able to keep up.Then this  becomes  the end of their digital presence. To be successful pick one form of social media and stick to it and remember social media is a long game. If you love creating videos, think about Youtube.If talking is your jam, then maybe a podcast would be a good fit, or if you love pictures, then consider Instagram or Pinterest. Pick what calls your name the most, or even better, ask yourself what form of social media do you spend the most time on, and where is your ideal client and customer spending their time? 

WHAT IS THE GOAL

Now that you have chosen your preferred form of social media to share your skills with the world, make some goals, and act. This is going to keep you on track and will help you come up with ideas on what to share. Sometimes, it can be too difficult to think of things to share on the fly so instead, write goals down and the reference to them each time you post. Here are a few things to ask yourself when writing these goals. Are you looking to build a bigger clientele? Are you trying to increase sales on your online store? Whatever it is, write it down and then think of ways to get to that goal. For example, if looking to grow your clientele, here are a few easy things to share. Share your spa space; clients want to see where they are going to be coming for a treatment. Share services;clients want to see what services you offer and how they are going to improve a client’s life, skin, eyebrows, and so forth. This can be done in so many ways, so get creative and have fun. Share a clip of a facial, share how you set up for the day, share the spa’s retail shelves, or share the products you use and love. Potential clients want to know what products you are using on them and how it can help their concerns. They also want to see that beautiful treatment bed you have made and that cozy treatment room they are dreaming of being in. Again, these are just a few examples of what you can post but have fun. Share what you love and continue to share it over and over.

START NOW

Now that you have picked your social media of choice and written down goals, it is time to act. You don’t need to wait until you have the perfect website or Instagram. First off, nothing will be perfect, and if you wait for everything in your business to be flawless, then you probably would not even have a business. Honestly, how else will you learn unless you start putting content out there? That was the best way for me to learn about what my followers and listeners were interested in and what they weren’t. At the end of the day, you will always be a beauty professional first but use your digital presence to enhance that. Share your knowledge, bring value to your audience, and continue to have fun.

Kasey Boone has always had a passion for the beauty industry. After working as an aesthetician in the treatment room for over 15 years, she now has a passion to create fun, versatile tools that can be used in and out of the treatment room. She has created the amazingly soft and easy-to-use Glow Towels, Glow Skincare Cold Roller, Mini Cold Roller, and more. When Boone is not creating skin care tools or treating her clients, she is working on her new magazine and podcast, Skin and the City.