Custom tools, custom T-shirts, custom skin care – custom everything! Custom branding is trending, and this trend is here to stay. Both private labeling and custom blended skin care are all about creating a unique product that is tailored to the individual skin care professional, their clients, and their wants and needs. The professional skin care industry is all about creating a curated experience for clients, and what is more curated than private labeling skin care products and tools? Clients are searching for personalized products that offer a boutique look and feel, which the private-label industry can provide.

So, what is private labeling exactly? It is a branding agreement where a third-party company manufactures products for another company to sell under their own branding. For example, a well-known licensed aesthetician on Instagram may have maximized their brand by private labeling to include a product line that consists of everything from gua sha tools to towels. The business affair may have begun with a cold roller (a trusted private-label favorite) but has blossomed into a full array of skin care tools, customizing anything and everything. If another interested professional were to take this blueprint to begin their own private-labeling endeavor of cold rollers, they would find a suitable manufacturer, tell them exactly what they wanted it to look like, and the manufacturer would create a custom branded cold roller and have it delivered to their doorstep. Now, that is a huge oversimplification, so let’s get into the details.

Kasey Boone is the creator of Kasey Boone Skincare, the first-of-its-kind skin care tool brand for aestheticians – the one-stop shop for elevated, multi-purpose aesthetician tools and The Original Perfect Facial Towel. Offering versatile tools for the everyday aesthetician as well as educational social content, free blogs and a weekly podcast, Skin and the City, Boone has thought of it all. She is a pioneer in the aesthetics industry and is one of the first to use social media to grow and evolve her business. She alsohelped make cold rollers, a must-have skin care tool and created the first deluxe facial towel made specifically for an aesthetician's treatment room. Boone’s mission is to help aestheticians in all aspects of this ever growing and evolving industry.