Skin and wellness professionals may have heard the term “grounding” on social media from clients, or on their favorite health blog. Grounding is a wellness practice that aims to reconnect someone with their body and the earth. Incorporating grounding techniques in a wellness business can change clients’ lives for the better, making them happier, healthier, and literally more grounded in their bodies. 

TARGET AUDIENCE 

The definition of grounding from the University of New Hampshire is a self-soothing skill to use when one is having a bad day or dealing with a lot of stress, overwhelming feelings, or intense anxiety. Grounding is a technique that helps keep someone in the present and helps reorient them to the here-and-now and to reality. It typically involves connecting to the earth’s electrical energy.  

Grounding can be especially helpful for those struggling with their mental health who are looking for a holistic approach to boost mood. Lack of proper care of oneself can have a negative effect on one’s body, business, and even relationships. Skin care professionals are especially susceptible to this given the fact that they tend to take care of others well but neglect their own needs.