The aesthetics industry has witnessed a remarkable transformation in recent years, driven by technological advancements, changing consumer preferences, and a growing emphasis on self-care. As individuals seek effective and noninvasive solutions to enhance their appearance and well-being, the demand for innovative skin care devices, treatments, and products has surged. In the dynamic world of aesthetics, licensed skin professionals serve as essential guides. To provide clients with personalized care, staying abreast of evolving trends and advancements is imperative. 

Staying informed about emerging treatment options, such as thread lifts, platelet-rich plasma (PRP) facials, and nonsurgical rhinoplasty, allows skin professionals to offer a wider range of services and cater to diverse client preferences. By staying ahead of the curve, professionals can position themselves as industry leaders and provide exceptional care to their clients. In the realm of aesthetics and professional skin care, the year 2024 promises a plethora of captivating trends. Let us embark on a journey to uncover the most prominent developments that will shape the industry in the upcoming year. 

THE TECH 

At-Home LED  

In the past, many licensed skin professionals resisted offering at-home skin devices to their clients; however, research suggests that consumers are purchasing these devices without professional guidance. So, why not offer at-home devices from trusted brands in your spa? By doing so, you can provide your clients with a high-quality product they can use at home while also offering educational materials and quick consultations on how to use the device effectively. This approach creates a win-win situation for both the professional and the client. 

Microcurrent Facial Devices 

The surge in popularity of microcurrent devices in mid-2023 has solidified their place in the beauty industry for 2024 and beyond. Despite their low-level current, these devices deliver impressive, noninvasive, and effective results. By offering an alternative to invasive face-lifts and surgeries, microcurrent devices help clients save money and avoid the associated discomfort. =

Sonita Michelle Gray is a skilled licensed aesthetician based in Chattanooga, Tennessee who has been the proud owner of Sonita Michelle Esthetics since 2016. She has been working in the cosmetics industry for over 17 years and worked as a beauty consultant for major prestige brands, including Philosophy Beauty, Clinique, and CK One. She also founded her own cosmetics and skin care company, Skin Techs Cosmetics, LLC, in 2019, which is currently undergoing a rebranding. She holds several certifications, including being a Certified Xtreme Advanced Lash Stylist, HydraFacialist, Dermalogica PRO, and DMK International Skin Therapist. She is the director of mindset at The Skin Barrier Academy, an aesthetics education company.  

Everyone should always strive to do their best, but when striving to do better crosses the line into trying to be perfect, the pressure could be crushing to one’s spirit and destroy their business. It seems like being a perfectionist should decrease stress, make your business boom, and create a loyal clientele, but it can have the opposite effect in the long term. It’s also important to note the damaging effects it could have on you, your coworkers, and your business.

HIGH STANDARDS

Perfectionism is the tendency to demand from others or oneself an extremely high or flawless level of performance, in excess of what is required by the situation. In layman’s terms, it means you expect you and everyone around you to be flawless all of the time in every situation. If that sounds impossible, that’s because it is. Perfectionism is not the same as simply striving for excellence. In many cases, a need for perfection in one’s professional or personal life stems from deeper issues, and perfectionism is associated with depression, anxiety, eating disorders, and other mental health problems.

Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer advocate known as “The Beauty Buster.” Condon was named InStyle Magazine’s “Best Eyebrow Shaper in New Jersey” and has worked with Ladies’ Home Journal, The New York Times, Success Magazine, Good Morning America, Cate Blanchett, Toni Collette, and Téa Leoni. Condon was featured in videos by Cosmo, Refinery29, Beauty Insider, and Entertainment Tonight. Beauty Buster Organic Skin Care was created to target specific skin conditions and contains luxury lip treatments with olive oil from Condon’s great grandfather’s town in Italy. 

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Thank you for voting in the 2025 Aestheticians' Choice Awards! Your vote has been submitted. Check out our other categories below to keep voting for your industry faves.

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[October 2024] – Licensed cosmetologist, esthetician, educator, spa owner, and parent of six, Linden Tyler, is proud to announce the release of I Lost My Hair The Journey I Want to Share for Children Everywhere, a new rhyming children’s book offering a heartfelt message of resilience, positivity, and hope for young readers who experience hair loss during cancer treatment. This inspiring picture book, designed for children and their families, is set for release in November 2024, with a portion of proceeds going to cancer-focused nonprofits.

Written from Linden’s professional experience, I Lost My Hair takes children and adults on a journey that normalizes hair loss and other physical changes while celebrating courage in adversity. Through vibrant, global illustrations, the book features a diverse cast of characters of various ethnicities, ages, and stages of cancer treatment, allowing children to see themselves represented within its pages. Heather Duncan the illustrator, has taken us on a travel around the world on each page. Duncan was the illustrator for Tyler’s first book “My daughters the otters.” A children’s book written for Tyler’s daughters based on a rhyme Tyler would tell to his daughters when they were young.

“Creating this book has been incredibly meaningful for me,” Tyler shares. “It’s a way to offer comfort and connection to kids going through difficult times, showing them that they’re not alone. Having worked with the American Cancer Society and Look Good Feel Better program for nearly two decades, I’ve witnessed the importance of hope and community. I Lost My Hair is my way of extending that support to families everywhere.”

Beyond its positive and inclusive message, the book underscores the power of community and generosity. A portion of sales will go toward supporting cancer programs and nonprofits, helping to fund initiatives that assist families and children impacted by cancer.

With its relatable message, beautiful artwork, and commitment to giving back, I Lost My Hair is poised to become an essential resource for families, educators, and healthcare providers working with young children.

About the Author:
Linden Tyler  is a licensed cosmetologist, esthetician, educator, spa owner, and parent of six. With nearly 20 years of experience, he has worked closely with individuals affected by cancer through programs like the American Cancer Society and Look Good Feel Better. This second children’s book is a continuation of his dedication to helping others, reflecting his compassion and commitment to supporting families facing cancer.

I Lost My Hair The Journey I Want to Share for Children Everywhere will be available for purchase starting November 2024. For more information, review copies, or interview requests, please contact:

Contact:
Linden Tyler Glavich
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

DERMASCOPE's 2025 Aestheticians’ Choice Awards (ACAs) and Its Categories are Live for Voting

Voting is open for our 2025 Aestheticians’ Choice Awards! We received thousands of nominations from you, our readers – aesthetic professionals across the country. That means, every product and aesthetic ambassador that was nominated for these prestigious awards is not only one of the best on the aesthetics market, but also aesthetician approved. Our ACA panel has narrowed down finalists for each of our voting categories and now it’s time for you to cast your votes and help us determine the winning products, brands, and people! With categories such as acne cleanser, tinted sunscreen, seaweed mask, sensitive wax, favorite aesthetician, and favorite brand educator, this year’s Aestheticians’ Choice Awards has not left anything out. Vote for your favorites now through November 30, 2024!

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Use the marketing materials below to boost your exposure in our 2025 Aestheticians’ Choice Awards! Use these images on your social media pages, websites, e-mail signatures, and so forth.

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A business cannot generate revenue when it’s closed. It cannot attract customers, investors, partners, influencers, or employees when its unable to operate. When it comes to patient and client care facilities, it’s nearly impossible to make a second first impression, so disruptions in service and treatments can be especially harmful to the brand.  

Power outages may be the fault of an outside force but having a solution to handle this situation is within the means of the business. Whether the outage occurs during a consultation or a procedure, clients may wonder about your abilities and ask themselves this: if you can’t manage your building infrastructure, then are you really the right one to manage their aesthetics and skin care needs? 

Quite simply, when there is a power outage, the impact on your brand and bottom line can be unrecoverable with the combination of financial losses and client confidence concerns. In the United States, power outages happen for a variety of reasons and can lead to catch-22 situations. During summer heatwaves, air conditioning usage spikes, which burdens the grid and can cause an outage. The solution for this can be a utility-mandated rolling brown or blackout to relieve pressure on the grid but that translates to a planned power outage for businesses. Then, there are severe weather events like high winds, heavy rainstorms, tornadoes, and hurricanes that take out power lines and cause area-wide unplanned outages.  

Clement Feng is vice president of product management for Briggs & Stratton Energy Solutions, a global leader in the design and manufacturing of standby generators and energy storage systems. He is an experienced executive with expertise in residential and commercial backup power, clean energy, and home improvement products, helping educate homeowners and business owners, including patient and client care facilities, to achieve energy independence and improve resilience in managing power outages. Feng holds a Bachelor of Arts degree in chemical engineering from Stanford University and Master of Business Administration from the University of Chicago Booth School of Business. He can be reached on LinkedIn. 

Sensitive skin syndrome is a widely reported complaint but a diagnostic challenge because of its subjective symptoms and lack of clearly visible manifestations. Epidemiological studies have shown the prevalence of sensitive skin to be as high as 60% to 70% among women and 50% to 60% among men. Clients with this syndrome usually have unpleasant sensations when exposed to physical, thermal, or chemical stimuli that normally cause no provocation on healthy skin.  

Sensitive skin has several causes, including genetic predisposition, environmental factors and stressors, an unhealthy skin barrier, hormonal imbalances or fluctuations, stress, medical conditions, and allergic reactions. That being said, when new clients with sensitive skin come in for a treatment, their sensitivity is often the first anecdote they talk about themselves. They let their skin care provider know because the last thing they want during a relaxing facial is to deal with stinging and burning – and who could blame them? 

Beth Ann Maloney is a professional with over 22 years’ experience in medical aesthetics treatments, product knowledge, education, sales and skin disorders. She works as a Southeast trainer for a French skin care company and the national trainer for a Swiss skin care company. Maloney also works as an aesthetics educator at Boca Beauty Academy. She has been an educator of advanced aesthetics for the prestigious aesthetics school, Catherine Hinds Institute and has done product reviews for skin care companies, authored articles for industry publications, edited and contributed to the latest edition of Milday’s Basic Esthetics textbook, and created many video tutorials on skin treatments for her YouTube channel.

Do-it-yourself at-home spa treatments have risen in popularity, driven by consumer convenience, affordability, and the availability of user-friendly kits. Home waxing has become lucrative for consumers as more of these options, including waxes that offer various benefits for sensitive skin or thick, coarse hair, have become available. Additionally, social media platforms have increased the library of user generated videos that focus on educating the consumer on the process, making the at-home option attractive. However, there remains a strong demand for in-spa waxing services and loyal customers who feel more comfortable booking their wax at a professional wax bar or spa. The challenge for a spa is to keep the loyal customers returning and not be tempted by the at-home option. 

GET PERSONAL

Ensure that every visit your client has at your spa is unique and welcoming. Create individualized records of clients and notes on their file so that staff members can remember special requests, such as their favorite provider or treatments. Welcome each client as they enter the spa and emphasize comfort and professionalism. Competition among spas is strong so offering tailored services to clients, such as consultations and customized waxing plans, can set your business apart and help build strong client relationships​.

Lindsay Miller is the president of LYCON Wax North America. Having first discovered LYCON Wax in the United Kingdom 10 years ago, she has dedicated her time to growing the brand across North America, including introducing LYCON to Canada. Training and product quality are extremely important to Miller and she prides herself on building a strong team around her that can offer the best customer experience possible. LYCON continues to be a market leader in hair removal wax and is used in top spas and salons around the world.