Although a skin care professional’s first instinct is to offer solutions to their clients’ specific skin concerns, they must first learn to listen and assess their needs and budget. The art of selling should come with an educational twist.

For spa owners, this begins by educating the staff and clients. Business is all about sales and considering the options to make sure retail sales are consistently successful is essential. Although the ultimate goal is to sell products or a service, selling is also about educating clients. If selling gets reframed as education, clients will interpret the message as valuable information instead of a sales pitch.