Blogs

Insider’s Advice to Creating Media Pitches

Written by Debra Locker

This year, more than ever, media coverage and attention are given to pitches that are timely and newsworthy. COVID-19 has dominated the headlines since March. In June, stories of protests added to the crowded news cycle. Now, the presidential election – and the accompanying coverage is in full throttle. Without tying a pitch into what’s going on in the world, it stands a big risk…

Published in Business

Danné Montague-King Shares Thoughts on the Coronavirus & the Spa

Written by Danné Montague-King

Over the last 50 years, I have survived epidemics and plagues – but never a pandemic. There is, of course, a lot of conspiracy theories, finger pointing, and political flack that comes when a country undergoes a lockdown. Many small spas and start-up aestheticians have gone under, but many will re-open again. Being responsible for around 7,000 spas globally, staffs’ families, and incomes hit me…

Published in Community Blogs

Calling on Cryotherapy: Creating Health, Wellness, & Healing in the Spa

Written by jakira epperson

Although cryotherapy has been a huge upcoming trend for skin care professionals the last couple of years, the practice of cryotherapy has been around for centuries. The practice of applying extremely low temperatures to the body dates to 2500 B.C. with the ancient Egyptians, Roman, and Greeks. In 2000, the concept migrated to Europe where a group of scientists in Spala, Poland embraced the use…

Published in Skin Care

LED for The Massage Therapist

Written by Pam Cushing

The healing powers of well-placed and experienced hands have been apparent and used for centuries in every culture to relieve pain and stiffness. The benefits and application of massage fell out of favor with the arrival of modern medicine. However, there is increasing interest in society by those seeking alternative therapies and many are turning to massage for hands-on relief of symptoms. A survey conducted…

Published in The LED Playbook

Is Self-Care Selfish or Necessary?

Written by Becky Kuehn

When we are working with the clients out at the cancer center and teaching them how to take care of themselves in their new normal, sometimes they will ask “isn’t self-care selfish?” Even healthy people have questions about self-care and will make comments like, “I don’t take time for myself, I am a caregiver for others – I don’t have time to do anything for…

Published in Esthi TLC

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When I had my BSN capstone project due, I was panicking like crazy because I didn’t even know where to start. A friend mentioned Nursing Paper, and...