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DERMASCOPE The authority on professional skin care

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Five Steps for Driving a Culture

Written by Lynelle Lynch

Author and legendary marketer Seth Godin may have best summed up the definition of a brand. Godin noted, “A brand is the set of expectations, memories, stories, and relationships, that, taken together, account for a consumer’s decision to choose one product or service over another.” Developing and growing a strong brand is one of the most valuable investments any business can make. And it’s especially…

Published in Business

The Impact of Branding

Written by Melissa Black

Well, everything and nothing – some logos are exactly what the product is, and some are hybrid zingers that hit the right spot in your brain. Example – Zappos! Fun to say right? Where did it come from? It is the Spanish word for shoes “Zapatos” with an extra “P” for effect and dropping the “T” to make it fun and speedy to say. {mprestriction…

Published in Business

Consultations and Skin Analysis with Skin of Color

Written by Mary Nielsen

Your consultation with a client is absolutely the key interaction, no matter what the client’s skin color. Establishing your role as the skin care expert early on will build trust with the client. Ask the right questions, dig a little deeper, and learn as much about them during the first consultation as this will help prevent problems in the future, since you will have solid…

Published in Encompassing Ethnicity

The Camera Doesn't Blink: How to Master On-Camera Interviews – Part 1

Written by Debra Locker

When you watch television news and talk shows, do you think to yourself, “I would love to be on television” or “I would be terrified on television” Most of my clients agree with the latter. However, after that first appearance, they nearly always say the segment went quickly, easily, and was fun. Going on-camera is worth the effort for the local and regional exposure, timeliness,…

Published in Spa PR Made Easy

Can You Spot the Difference? Couperose Versus Rosacea

Written by Brenda Linday

These two conditions are often confused; however, they are two diverse skin concerns. Couperose skin presents as red, dry, and tight but is not inflamed. Meanwhile, rosacea symptoms include inflammation, flushing, papules, pustules, and in some cases, changes in the tissue itself. Couperose indicates the presence of weakened blood vessels, due to the lack of elasticity in the skin. Rosacea is a vascular disorder with…

Published in Skin ID