Blogs

The Impact of Branding

Written by Melissa Black

Well, everything and nothing – some logos are exactly what the product is, and some are hybrid zingers that hit the right spot in your brain. Example – Zappos! Fun to say right? Where did it come from? It is the Spanish word for shoes “Zapatos” with an extra “P” for effect and dropping the “T” to make it fun and speedy to say. {mprestriction…

Published in Business

Five Steps for Driving a Culture

Written by Lynelle Lynch

Author and legendary marketer Seth Godin may have best summed up the definition of a brand. Godin noted, “A brand is the set of expectations, memories, stories, and relationships, that, taken together, account for a consumer’s decision to choose one product or service over another.” Developing and growing a strong brand is one of the most valuable investments any business can make. And it’s especially…

Published in Business

Can You Spot the Difference? Couperose Versus Rosacea

Written by Brenda Linday

These two conditions are often confused; however, they are two diverse skin concerns. Couperose skin presents as red, dry, and tight but is not inflamed. Meanwhile, rosacea symptoms include inflammation, flushing, papules, pustules, and in some cases, changes in the tissue itself. Couperose indicates the presence of weakened blood vessels, due to the lack of elasticity in the skin. Rosacea is a vascular disorder with…

Published in Skin ID

A Perfect Pairing: Microneedling and LED

Written by Pam Cushing

The pursuit of youthful skin, as well as a healthy glow is the desire of the of majority women. Very few are blessed with porcelain, blemish-free skin. It’s therefore no surprise that skin rejuvenation and the reduction of the signs of aging are the most frequent cosmetic requests that present to the professionals. The pursuit of youthful skin, as well as a healthy glow is…

Published in The LED Playbook

The Wellness Skin Health Connection

Written by Becky Kuehn

Wellness is a buzzword that has been a part of the spa world for many years now. Some call it a trend, some say it is the way of the future for spas and if you don’t jump on the wellness bandwagon you will be missing out. What is wellness and what does it mean for a spa or a spa service? There are many…

Published in Esthi TLC

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When I had my BSN capstone project due, I was panicking like crazy because I didn’t even know where to start. A friend mentioned Nursing Paper, and...